Nanette M. Day Inkwell International inkwellinternational.com
WHY PUBLISH?
Published books are the business cards of the 21 st century.
WHY SELF-PUBLISH?
Traditional Publishing vs. Self-publishing Money Traditional Self-Publishing Control Traditional Self-Publishing Time Traditional Self-Publishing
WHAT CAN YOU SELF-PUBLISH?
Traditional books and magazines e-books/e-zines Interactive books for the iPad Newsletters PDFs
SO WHAT DO YOU WRITE ABOUT???
What are your objectives? Additional revenue streams Business connections Broader customer base Industry development Community service
Who is your audience?
How often do you want to publish?
DEVELOPING YOUR CONTENT
SELF-PUBLISHING YOUR MATERIAL
Steps to publishing… 1.Research 2.Write—**Content is king** 3.Edit 4.Design the layout/cover 5.Proofread 6.Publish 7.Market 8.Market some more 9.Keep on marketing…
Working with professionals Editors Clarity and tone Consistency Honest, objective opinion Graphic Artists Covers that evoke a response in the reader Pleasing, professional interior layouts Their job is to make you as the writer look the best you can.
PROBLEMS WITH SELF-PUBLISHING
Questions?