Digital Marketing Social // Branding // SEO

The FACTS… Over 200 Million Users More than 200 Countries & Territories using L.I. Over 1 Million Groups BUT WHAT IS THE BEST WAY TO USE

1 st Step: Lets take a look at what people are using it

2 nd Step: Establish 2 Ideas 1.) There are endless Opportunities out there for you 2.) Their perception is

How has Linked In

How is this all

Lets listen to the experts: Brand Yourself “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters in Fast CompanyTom Peters in Fast Company “Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” - Tim Ferriss, Author of the 4-Hour Work WeekTim Ferriss, Author of the 4-Hour Work

Only 50% of Profiles are complete

How to Effectively Brand Yourself on Linked

4 Steps to Defining your Future 1.) Strategically Branding your Profile 2.) Establishing Credibility 3.) Becoming an Expert 4.) Tracking your

1.) Branding Your Profile Pick an industry Optimize around that field (Ex: Marketing & Advertising) It starts with: Getting your Name: (Optimized) “Customize your public profile” Link Social Media (twitter) Summary

SEO Secrets Everyone gets 3 backlinks (Google Juice) Under Websites on your profile you have the option to list: Blog Personal Website Company Website Portfolio Press Release **Facebook does not allow this, Linked In is the only

Summary Concise Written in the 3 rd person Include key words (from your industry) Bulleted Skills, your experience, what differentiates you from others  “30 Second Elevator

Experience At least 3 jobs filled out Roles & Responsibilities Like a Resume: Tailor your job to your industry (Marketing) Oversee Search Engine Optimization for our website

2.) Establishing Credibility Recommendations School Work Etc. Courses relevant to your

Skills & Expertise Organizations Awards Become involved in Groups/Follow Companies/News Over 100,000

3.) Becoming an Expert Repurpose content (at least once a week) Encourage your audience to participate “what do you think about XYZ” “Like” or “Feel free to share this” “Ask Questions” “Spark Insights” Comment on others/likes According to Linked In, “More people respond and are more active on our site during the morning and midday, Monday-Friday” therefore POST during business hours -Industry Blogs -Popular Forums -Influential

What/When to Post?? Stats from Forbes &

4.) Tracking Your Profile Amount of viewers Amount of times your name showed up Track  Publish Content/Comment  Learn/See Results (Organic)—Top Of

Main 1.) Build out your profile 2.) Recommend friends-pay it forward 3.) Publish Content-Educate your Network 4.) Track who is checking out your profile