CONSUMER ATTITUDE PRESENTED TO MISS.DURIA HASAN PRESENTED BY TAQDEES TAHIR HUMA SIDDIQUI MUHAMMAD SHAHID.

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Presentation transcript:

CONSUMER ATTITUDE PRESENTED TO MISS.DURIA HASAN PRESENTED BY TAQDEES TAHIR HUMA SIDDIQUI MUHAMMAD SHAHID

Consumer Attitude Towards TOOTH PASTES

CLOSE UP

INTRODUCTION Close up is the product of Unilever. Unilever is one of the world's greatest consumer goods companies. It is dedicated to great brands that help people look good, feel good and get more out of life.

Close-Up® debuted in 1967 as a clear red gel with a spicy cinnamon taste and mouthwash right in the toothpaste. launched in the 1970s, Close up was the first gel toothpaste in Pakistan and the first toothpaste with mouthwash.

Market Analysis of Consumer Attitude towards Toothpaste

SURVEY AREAS Gulshan-e-Iqbal Malir Shah Faisal Colony Mehmoodabad Model Colony Defence F.B Area PECHS Gulistan-e-Jauhar Nazimabad Malir Cantt Garden

OCCUPATION

DIFFERENT BRANDS OF TOOTH PASTE

MARKET ANALYSIS FOR CLOSE UP

GENDER

OCCUPATION

BRAND CONSCIOUSNESS

SATISFACTION

PRICE ANALYSIS

QUALITY ANALYSIS

CONSUMPTION PERIOD

ATTRACTION MODES

LIMITATIONS Low involvement category Lack of individual choice Low switching on attitude brand loyalty and consciousness Less interest to try any new brand of toothpaste Brand loyalty and consciousness

FINDINGS Close up is the second largest brand in Karachi consumed by different age groups of people. Close up is more used by females than males. Close up is more popular in youngsters like students, teenagers etc.

RECOMMENDATIONS  As to lead the market it should be promoted more and more mainly through TV advertisement.  Unilever should review its marketing strategy to compete with its major competitors.  Close up should adopt some promotional offers as well.

CONCLUSION

THANK YOU