IKON Associates “An ideas agency, advising enterprising businesses on marketing, branding and communications” IKON the communications agency

IKON – Bespoke Agency Ex-’big consultancy’ directors, with considerable expertise and experience but at comparatively lower rates, giving you more for your money ‘Who you see is who you get’. You get senior advice - not inexperienced juniors Flexible working basis: retainer fee, man-hours, project, deliverables, fixed fee, interim cover, insourced department, deferred payment, equity in lieu of fee Mature and practical - work seamlessly with in-house department or other agencies IKON the communications agency

The IKON Concept Developing and promoting corporate brands Devising marketing, PR and communications strategies Developing marketing-led business plans Providing high level advice to senior managers and entrepreneurs Imaginative hands-on implementation by senior people Experts in: IKON the communications agency

The IKON Triangle Strategy Own Services Associates Public Relations Publications Copywriting Creative concepts Web marketing Training Marketing planning Corporate branding Research Frontier issues Marketing audit Design Web site programming Advertising Direct marketing IKON the communications agency

Marketing Crux It’s not about why customers should buy your product, but the reasons they have for not buying it IKON the communications agency

IKON Marketing Philosophy Planning, thinking and a strategic approach to marketing are more effective and will save time and money Develop the corporate brand to underpin communications Adapt consumer techniques to business marketing Customers make emotional rather than rational decisions The primacy of ideas - still king in marketing “Dare to be different” – make your message stand out IKON the communications agency

Strategic Marketing Corporate marketing advice that supports marketing and communications with customers It’s all about plannin g Clear thinking, bright thinking, original thinking Identify and promote the key USPs of a business Engage the business marketing ‘touch points’ Media neutral – which are the most appropriate marketing channels for your business? IKON the communications agency

IKON Services Strategic Marketing – ideas, planning, research, marketing audit, frontier issues, co-ordination, advice Branding – establish a core brand positioning of a business PR – hands-on PR and media relations implementation Publications – editorial management, creative concepts, design, copywriting for outstanding marketing publications Web Strategy – Bright web site content and marketing Training – seminars, workshops, courses and 1-1 training in PR, marketing planning and copywriting IKON the communications agency

IKON Marketing Audit Independent ‘due diligence’ - evaluates whether a company’s marketing strategy stacks up and if it has the resources to reach desired targets STRATEGY COMPETITION PERCEPTIONSRESOURCES BRAND ANALYSIS RECOMMENDATIONS IKON the communications agency ACTIVITIES

Cost-effective Marketing The cost of buying and retaining customers is an essential investment. No marketing, no sales, no company IKON helps identify the best value added marketing options for your business We specialise in the cost-effective marketing disciplines – planning, media relations, PR, marketing comms Emphasise the comparative benefits, value and efficiencies that your products or services offer Our advice often is NOT to pursue a marketing initiative IKON the communications agency

The Art of Persuasion IKON the communications agency

IKON – Key People Paul Donkersley – formerly a board director of Valin Pollen/Gavin Anderson, with over 14 years’ experience in PR consultancy, in- house, freelance and running his own publications agency. Skills in marketing strategy, PR, creative direction, web strategy sports communications and editorial management. Award winning editor and creative copywriter. Contact: / / Adrian Shaw – recently MD of Burson Marsteller’s Corporate and Financial division with over 16 years’ senior advisory experience. Skills in corporate communications, corporate branding, financial PR and strategic business development – in the UK and internationally. Extensive media, City and business contacts. Contact: / / IKON the communications agency

IKON Clients  Proteome Sciences  Pressac  Dream Direct  Alliance for Natural Health  TA Fisher  Kryotrans  Teemco  FedEx  UniSdirect  Exensor  Ideal Shopping Direct  Lambert Smith Hampton  Magno-Pulse  Speedbuild  Cantaloupe Group  T1PS.com IKON the communications agency

Why Hire IKON ? Smart, strategic thinkers Sound judgment and common sense Plain speaking advice – we tell it as it is Lots of original ideas Hands on - roll-up our sleeves and get on with it Enthusiastic (or nosey) about other people’s business We understand business and risk – we run our own Business should also be fun IKON the communications agency