Semester Innovation Project Analyze an Innovation of your Own Choosing Due Date: 23 Nov 2006.

Slides:



Advertisements
Similar presentations
GENERAL GUIDELINES LESS IS MORE. So be brief. The enterprise jury members will rarely take time to read more than 2 pages. Dont repeat yourself. There.
Advertisements

On Target Group Coaching
Text Books needed today – Read Pages
The Business Plan January Objective The student will be able to create a business plan for an idea. List four ways to enter business Describe the.
Building a Powerful Marketing Plan Marketing: The process of cre ating and delivering desired goods and services to customers involves all of the activities.
FedEx Corporation Must be included:
Redifferentiating Existing Products and Resegmenting Their Markets An Innovation Workout using your Creativity to Breath new Life into an Old Product.
Rachal Roach Tim Hyder Chris Green
B2B Meetings Applicants Executive Summary June 24th, 2015 Rencontres internationales de la Silver Economy GENERAL GUIDELINES LESS IS MORE. So be brief.
Revenue Models and the Business Plan in E-Commerce Back to Table of Contents.
Intellectual Property Portfolios in Business Strategy 22 th of February 2002 Innovation and Knowledge Management Anabela Piedade Ana Sofia Mascarenhas.
WF SEM II 4.05 C Employ marketing-information to develop a marketing plan.
Today I will: Learn to analyze and segment a Target Market So I can: Differentiate between mass marketing and market segmentation I will know I’m successful.
Objective Explain What is the Balanced Scorecard
Purdue University is an Equal Opportunity/Equal Access institution. Business Plan Basics Stephen J. Swain, ATP National AgrAbility Project/Indiana AgrAbility.
Blue Ocean Strategy.
Managing Marketing Information ROAD MAP: Previewing the Concepts Explain the importance of information to the company and its understanding of.
The Plan KNOW WHERE YOU ARE HEADED mission statement identifies the nature of the business and the reason it exists All tactics and strategies should be.
Fall 2006 Davison/LinCSE 197/BIS 197: Search Engine Strategies 7-1 Module II Overview PLANNING: Things to Know BEFORE You Start… Why SEM? Goal Analysis.
1 PowerPointPresentation by PowerPoint Presentation by Gail B. Wright Professor Emeritus of Accounting Bryant University © Copyright 2007 Thomson South-Western,
Unit 5 Marketing for the Small Business Small Business Operations.
The Business Plan Presentation
The Balanced Score Card
“Business has only two basic functions - marketing and innovation.” - Peter Drucker.
FINAL PRESENTATION AND CHECKING THE CONSISTENCY OF YOUR MARKETING PROGRAM Dr. Dawne Martin April 24, 2012 MKTG 241.
Segmenting, Targeting & Positioning Week 6 Reading: Chapter 9 up to p. 245 only MKTG 201: First Semester, 2010 Lecture Overview Segmentation Targeting.
Product Development.
Chapter 3: The Marketing Concept Unit 1: Marketing Basics.
GENERAL GUIDELINES LESS IS MORE. So be brief. The enterprise jury members will rarely take time to read more than 2 pages. Don’t repeat yourself. There.
BUSINESS PLAN AZLIN SUZANA HUSSAIN COMMERCE DEPARTMENT Politeknik Sultan Haji Ahmad Shah.
 Have some paper and pen or a mind mapping tool available for brainstorming.
11-1 Strategic Cost Management Strategic Cost Management: Basic Concepts Strategic planning and decision making requires a broad set of information.
MKT 346: Marketing of Services Dr. Houston Chapter 3: Positioning Services In Competitive Markets.
How to Write an Advertising Proposal Do Now You work for a marketing agency and are looking for business. You would like to create a new campaign for a.
DEVELOPING A BUSINESS PLAN. Now that you know the details of your business, you need to put everything on paper. Writing these details will help you visualize.
Company & Product Names Founders Names Company Address Date Logo.
Marketing Plan for (Product/Service Name you create name ) Your Name Marketing Class—Mr. Braaten **Individual Project** Due Friday, January 13 See Marketing.
Global Innovation Management AdWords Workout. Global Innovation Management Designing your Business Canvas.
HCA 421 Entire Course For more classes visit HCA 421 Week 1 DQ 1 (Basic Strategy) HCA 421 Week 1 DQ 2 (Internal Audit of Strategic.
TTMG 5001 Principles of Management for Engineers Section T Session 7: October 26 Fall Michael Weiss.
MARKETING 201 – THE PITCH DECK Bring your product, service or company to life in a concise, clear way with a PowerPoint slide presentation or “pitch deck”.
Pitch Deck Template.
Business Management March 2, 2017, Marketing.
2nd International Health Inotech
HCA 421 MASTER Inspiring Minds/hca421master.com
Principles of Marketing - UNBSJ
Channel Management.
COM 486 Course Experience Tradition / snaptutorial.com
MKT 443 STUDY The power of possibility/mkt443study.com
Lec 3: STRATEGIC COST MANAGEMENT (SCM)
BUS 692 Innovative Education-- snaptutorial.com
MKT 443 Competitive Success/snaptutorial.com
MKT 443 Education for Service/snaptutorial.com
MGT 498 Education for Service-- snaptutorial.com
MGT 498 TUTORIAL Education for Service--mgt498tutorial.com.
COM 486 Education for Service-- tutorialrank.com
Competing with IT “Using IT as a Strategic Resource and obtaining a competitive advantage.
Definition - An innovation strategy is a plan to grow market share or profits through product, process and service innovation.
Design a Piano Business Model
Global Innovation Mangement Final Project
Chapter 6 Organizational Strategy
Pitch deck Project Alpha
Reasoning (Choose three companies and explain their placement on the map)
VeMBA Semester Project Business Plan.
Blue Ocean Strategy.
Global Innovation Management
Global Innovation Management
[Optional: Insert your company logo]
Chapter 6 Organizational Strategy
Presentation transcript:

Semester Innovation Project Analyze an Innovation of your Own Choosing Due Date: 23 Nov 2006

Deliverables The product of the assignment specified below is a paper (document) with a maximum of 7 text pages (double spaced, 12 pitch) but you are allowed unlimited use of schematics, pictures, and other devices – your tools in pursuit of brevity are schematics and pictures to describe the building blocks of successful innovation strategy; and pithy, focused observations of fact to cover the rest. You may work in groups, but these should not exceed four (4) individuals.

Articulate your personal ‘innovation’ of choice, and to analyze the requirements and pitfalls that you might expect to face on the road to commercialization You should not choose an innovation that has already been commercialized. You will not be analyzing an existing company; but defining the product strategy and business model for a novel invention, or a novel way of commercializing an existing invention. If you are having trouble choosing or articulating an innovation, let me suggest that you search the Web through Google for detailed information about particular products or services and they way their inventors perceive their markets.

Assessment Articulate your invention, and as a start to determining its commercializability, describing the target customer for the company’s product (age, income, medical history, and other demographics). Draw a value map describing your companies proposed business model, and provide some indication of the costs and revenues that will flow into and out of the business. (20 points) What will differentiate your innovation from competitors’ in the customer’s minds? List the three features that are important to the target customer, and rank them from most to least important. (15 points)

Assessment Define a performance metric for each of these 3 features – i.e., a particular way that you will measure the utility or attractiveness of each of these features to the target customer. The performance metric provides a numerical measure, it is not just an abstract concept like customer satisfaction. You have to tell me how you will get a number that can be compared to those measured for competing products. (15 points) Define your innovation’s top competitor in each of these 3 features (i.e., a company marketing a competitive product or service). Choose one competitor for each feature. (10 points)

Assessment Two kinds of knowledge underpin any innovation: Component and Architectural. The following 2x2 schematic describes (according to Henderson and Clark) the degree of reengineering of the firms business model and core competences that will be required by their innovation. Describe the product knowledge that you will be required to acquire in the development and commercialization of your invention (i.e., where will your invention sit on this 2x2 schematic?); explain the reasoning behind your answer. (10 points)

Assessment Contrast your answer to the last question by looking at the Abernathy-Clark framework (it’s the same Clark – Kim Clark, now the Dean of Harvard B- school) where the two kinds of knowledge that underpin an innovation are Technical and Market. The following 2x2 schematic describes (according to Abernathy and Clark) the degree of reengineering of the firms business model and core competences that will be required by a new innovation. Describe the product knowledge that you will be required to acquire in the development and commercialization of your invention (i.e., where will your invention sit on this 2x2 schematic); explain the reasoning behind your answer. (10 points)

Assessment Two factors are instrumental to profiting from an innovation: Imitability and Complementary Assets. The following 2x2 schematic describes (according to Teece) who will profit from an invention. Describe the product knowledge that you will be required to acquire in the development and commercialization of your invention (i.e., where will your invention sit on this 2x2 schematic); explain the reasoning behind your answer. (10 points)

Assessment Design a Logo and tagline for your company; define them so that they portray the essence of your business – the message you want to convey to your customers.

Deliverables Due Date: 23 Nov 2006 The product of the assignment specified below is a paper (document) with a maximum of 7 text pages (double spaced, 12 pitch) but you are allowed unlimited use of schematics, pictures, and other devices – your tools in pursuit of brevity are schematics and pictures to describe the building blocks of successful innovation strategy; and pithy, focused observations of fact to cover the rest. You may work in groups, but these should not exceed four (4) individuals.