® Diversity and Inclusion: Building Relationships Now and Into the Future Council of Public Relations Firms Chicago and New York – June 2011

® 2 ©2011 The FutureWork Institute, Inc®. All Rights Reserved. Every way in which any mixture of employees has both similarities and differences Creating an environment where everyone is valued and can contribute to her / his fullest potential for the success of the business The “Who” and the “What” The “Why” and the “How” Diversity and Inclusion: Definitions and Distinctions

® 3 ©2011 The FutureWork Institute, Inc®. All Rights Reserved. Diversity and Inclusion Management Framework Source: Based on the Work of Daniel Goleman Flex Your Management / Personal Style Manage Assumptions, Biases and Triggers Know and Understand Others Know and Understand Yourself OTHERS AWARENESS ACTIONS SELF Empathy, Awareness of Team Engagement Behavioral Adaptability, Flexibility Emotional, Cultural Self-Awareness Emotional, Behavioral Self-Control

® 4 ©2011 The FutureWork Institute, Inc®. All Rights Reserved. Cultural Introductions Heritage/AncestryWhere You Grew Up Racial / Ethnic / Religious Cultural Group Messages Gender Messages Unconscious Bias

® 5 ©2011 The FutureWork Institute, Inc®. All Rights Reserved. We Approach Diversity and Inclusion As a Change-Management Process BUSINESS ENVIRONMENT What How When Actions Drivers Stages What Do We Need to Do? How Will We Do It? When Will We Do It?

® 6 ©2011 The FutureWork Institute, Inc®. All Rights Reserved. The “What” of Change “Why do we need to change?” “What are our business rationale / objectives for doing diversity and inclusion work?” “Do we have an inclusive culture where each person feels he / she can succeed?” “What are our priorities and who will do what?” “How can we integrate our diversity efforts with our people and business processes?” Assess organization and culture Build the diversity change strategy Align, integrate and implement Our Approach Highlights The “Actions” That Determine What Has To Change... Set the diversity change strategy Link diversity to business strategy

® 7 ©2011 The FutureWork Institute, Inc®. All Rights Reserved....The “Drivers” Which Can Make the Diversity and Inclusion Change Process Take Root... The four diversity and inclusion change drivers: The “How” of Change Leadership Communication and Engagement Education and Development Measurement and Accountability

® 8 ©2011 The FutureWork Institute, Inc®. All Rights Reserved....And the “Staging” Which Sequences the Steps in the Diversity and Inclusion Change Process Break with the past Build the energy Performance lift-off Embed new culture Push the limits Set the direction Create the desire and will to change Communicate and build confidence Secure wide- spread shift in behavior Underpin with change in structure and people processes Strive for continuous performance improvement Unfreeze MobilizeRealizeReinforceSustain The “When” of Change