Destination Performance Report-Out Meetings and Conventions TAP Report Meetings and Conventions

Agenda Tourism Vancouver Dashboard (Paul Vallee) Data Sets (Dave Gazley) On the Books TAP Report City Wides 2012 Priorities (Dave Gazley) TAP and Pace Reports (Jeff Eastman) Convention Development Fund (Marion Harper-Treskin) Corporate Task Force (Claire Smith) Q & A

Destination Individual Property Strategy

Performance Dashboard

KPI Task Force (HAV/TVan) Reviewed data/reporting needs Researched available data Worked on two dashboards DMO Dashboard – modified Destination Dashboard – new Recommended ways to communicate e-News MemberNet Continuously look for ways to improve reporting

Tourism Vancouver Key Performance Indicators Data to September 30, 2011 % Change Measure 2010 Actual 2011 Target 2011 Target vs 2010 Actual 2011 YTD 2011 YTD % of 2011 Target   Meetings & Conventions Leads 447 464 4% 382 82% Meetings & Conventions Lead room nights 958,775 1,000,000 1,000,200 100% Meetings & Conventions Definites 171 202 18% 148 73% Meetings & Conventions Definite room nights 232,945 240,000 3% 116,428 49% Meetings & Conventions: City-wides booked during year 23 24 9 38% Travel Trade leads 1,092 1,000 -8% 784 78% Corporate web visits 2,611,485 2,600,000 -0.4% 2,354,887 91% Page Views 13,827,523 13,310,830 -4% 12,938,670 97% Stories in core markets 2,025 1,350 -33% 1,046 77% Trade media stories 362 350 -3% 227 65% Local media (total stories - print, online, tv and radio) 588 500 -15% 416 83% Gross sales - (all centres) $ 3,145,771 $ 3,255,000 $ 2,589,505 80% Visitor parties served 172,135 115,000 107,205 93%

Tourism Vancouver’s MemberNet Under “Performance Monitoring” on the member’s section of our website http://www.tourismvancouver.com/members/membernet/measures#

Meeting & Convention Data Sets Business On The Books – Hotel Submitted Data Meyers Norris Penny (formerly PWC) TAP Report – All Tourism Vancouver Bookings City Wides - Tourism Vancouver and VCC lead, strong support from Convention Hotels active in the market;

Business On The Books – Effects of City Wide Conventions on Occupancy 2008; 100 out of 365 Days Occupancy hotels 300 rooms or more + 10% hotels 300 rooms or less + 6% 2009; 62 out of 365 Days Occupancy hotels 300 rooms or more + 9% hotels 300 rooms or less + 5% 2010; 105 out of 365 Days Occupancy hotels 300 rooms or more + 12% hotels 300 rooms or less + 5% Source; Vancouver Business on the Books - PWC 2008, Meyers Norris Penny 2009 & 2010. 15

Business On The Books: Historical Occupancy Average Daily Occupancy; 2006 - 2010 % by Actual Date % by Actual Day of the Week, Week of the Month Source; Vancouver Business on the Books data was PWC now Meyers Norris Penny

For period ending September 30, 2011 TAP Report 2011 – 2018 For period ending September 30, 2011

For period ending September 30, 2011 2012 Month-by-Month For period ending September 30, 2011

* 2010 figures do not include the Olympic Games + 284,000 = 454,000 City Wide - Room Nights Definite RN’s City Wides Tent RN’s 2006 – 2009 90,000 18 2010 166,000 * 23 2011 226,302 25 2012 149,097 18 22,938 5 2013 99,266 12 89,538 2014 55,838 7 102,177 13 2015 19,680 1 224,830 * 2010 figures do not include the Olympic Games + 284,000 = 454,000 19

2012 Major City Wides American Association For The Advancement of Science, Feb 16-20 | 5,000 United States & Canadian Academy of Pathology, Inc., March 17-23 | 3,775 Association of Fundraising Professionals, March 31-April 4 | 4,200 American Educational Research Association, April 14-17 | 12,000 American Roentgen Ray Society, April 29-May 4 | 3,500 American Society for Aesthetic Plastic Surgery, May 3-7 | 2,500 American Society for Mass Spectrometry - Annual Meeting, May 18-25 | 7,000 Alzheimer's Association, July 14-19 | 6,000 Maritz Travel Mass Mutual Leaders Conference, July 28-Aug 4 | 3,200 Project Management Institute Global Congress, Oct 20-25 | 6,000 New York Life Insurance Company Executive Council, Oct 21-31 | 3,100

2012 City Wide Room Nights

2013 City Wide Room Nights

2014 City Wide Room Nights

2015 City Wide Room Nights

2011-2021 City Wides by Market

2012 Priorities

2012 Priorities RE - BOOK

Convention Development Fund Investment Strategy 2012 Priorities Convention Development Fund Investment Strategy

2012 Priorities Seeing is Believing

Every Room Night Counts 2012 Priorities Every Room Night Counts

2012 Priorities