How We Did It!

GEORGE GREEN 2001

GEORGE GREEN HOW WE DID IT! Hearst Magazines International

2001

2001

As we speak Hearst is doing business in forty-two countries… in twenty-seven languages… and more than 100 editions of our titles. 2001

43 editions of Cosmopolitan 17 editions of Harper’s BAZAAR 12 editions of Good Housekeeping 11 editions of Popular Mechanics 10 editions of Esquire Several editions of CosmoGIRL!, Redbook, House Beautiful, and Country Living And that list does not include the G+J or AIM titles we acquired in the U.K. WE NOW PUBLISH

We launched eight new international editions in 2000… and… our National Magazine Company in the U.K. in addition to G+J titles acquired (AIM, a bridal magazine publisher)… adding more than 14 magazines there. 2001

HMI TAKES THE FOLLOWING APPROACH: Licensing our brand Creating joint ventures Drive growth in the future… though equity investments 2001

What Does Hearst Bring to a Market? THE POWER OF HEARST 2001

What Does the Market Bring to Hearst? 2001

A Partnership is a Marriage 2001

Hearst Does What Works Even the Unconventional 2001

HMI’S SHOPPING LIST We like partners with good reputations, good connections, good experience… and a good knowledge of the market. We like partners who can both interpret the market and handle the politics. We also like deep pockets. We need an established player with patient capital

We have a lot to learn 2001

How will the Internet Influence Publishing? 2001

We believe in partners We believe in patience We believe in results 2001

HOW WE DID IT! 2001