FOUR REASONS Why Your Coupon Will Get Superior Results 1. Your Coupon Is Read More Coupons that are not read, can not work. Coupons that are read more,

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Presentation transcript:

FOUR REASONS Why Your Coupon Will Get Superior Results 1. Your Coupon Is Read More Coupons that are not read, can not work. Coupons that are read more, work better! The spectacular front cover of the Coupon & Movie Magazine™ gets the industry’s highest read percentage.

Why Your Coupon Will Get Superior Results 2. Your Coupon Is Read Longer The Longer your coupon remains in the home, the better the potential response! The Coupon & Menu Magazine™ is a “coffee table showpiece” produced with movie tie-ins and printed on 100 lb. gloss paper, increasing the shelf life. FOUR REASONS

Why Your Coupon Will Get Superior Results 3. Your Coupon Is Superior Branded Hollywood CAN help your business get superior results! High quality advertisers are attracted to the Coupon & Menu Magazine™. Your coupon ad will appear to be “sponsoring” a major new movie release. FOUR REASONS

Why Your Coupon Will Get Superior Results 4. Your Coupon Is Quality Printed The Coupon& Movie Magazine™ and its high quality, gate-fold format is one-of-a- kind! Your coupon will be printed by a printer with roots back to the late 1800’s. Today it is recognized as one of the most modern facilities in the nation! FOUR REASONS

West Wichita 10,000 households 31,000 people MAILING REGION

CATEGORY CLOSE OUT Vehicle Maintenance 1.Jiffy Lube – Mel Hamilton Ford – Tires Plus – Westlink Auto Service –

COUPON VERSES ADVERTISEMENT 87% of all shoppers use coupons Coupon usage is up 40% in 2011 from previous years 48% of coupon users represent household incomes > $50,000 69% of primary shopper reports that they “frequently or almost always check or clip coupons” as part of their normal shopping behavior 66% of consumers are becoming more focused on finding deals and saving money as the cost of living continues to rise 77% of consumers say they use the money they save with coupons to splurge on other items (generally in the same store) 71% of consumers said they would try a new brand or company if they had a good deal or coupon – even if they were devoted to one of the brand/company’s competitors

CONSUMERS ARE USING COUPONS! Age % Using Coupons % % % % % % Income % Using Coupons < $25, % $25,000-$50, % $50,000-$76, % > $75, % Gender % Using Coupons Male69% Female86% Education % Using Coupons High School73.2% Some College/Graduate80.1% Post Graduate79.8% Promotion Marketing Association, NCH Marketing Services, National Grocers Association, Consumer Survey Report, 2011, IRI, Quarterly MarketPulse Survey, March 2011, NAA, How America Shops and Spends, 2011

AD RATES One-Sixth $348 = $174 x 2 OR $298 (Prepaid Special) Regular Feature$348 = $174 x 2 OR $298 (Prepaid Special) One-Third Film Strip$478 = $239 x 2 OR $478 (Prepaid Special) Large Feature$498 = $249 x 2 OR $438 (Prepaid Special) Half Page Poster$598 = $299 x 2 OR $498 (Prepaid Special) Regular Half Page$598 = $299 x 2 OR $498 (Prepaid Special) Back Cover Large$848 = $424 x 2 OR $698 (Prepaid Special) Full Page Poster$948 = $474 x 2 OR $798 (Prepaid Special) Regular Full Page$948 = $474 x 2 OR $798 (Prepaid Special) Rates based on annual insertion, cancelable After two issues. Add $100 to each ad for non-two-time insertions. Two Time Rate (each insertion)

PROOF SHEET

CATEGORY CLOSE OUT Vehicle Maintenance 1.Jiffy Lube – Mel Hamilton Ford – Tires Plus – Westlink Auto Service –