Women in the Media (Remember?)

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Media Importance Women's social identities are, at least in part, created through media representations (Connell 2005) Hegemonic masculinity and hegemonic femininity Ferguson (1983) girls magazines prepare women for feminised roles

Women at the top? Men make up the majority of upper management in media – Gatekeeping (Gans 1974 and Dutton 1984) – Agenda setting – Dominant and ruling class ideology Society and its values

Representations in the Media Men Sexually dominant Aggressive and physically strong Independent Competitive Not involved in household roles Rational Task orientated Unconcerned with physical appearance Women Sexually passive Passive and physically weak and small Dependent Non-competitive or competitive through children Household responsibility Emotional People Orientated Must be pretty, slim and attractive at all times

Stereotypes – Female The WAG Sex Object Super mum Angelic Ball Breaker Victim

Stereotypes - Men Jock Strong silent type Big shot Action hero Buffoon

Consequences Health issues Cosmetic Surgery Dissatisfaction Fulfilling the prophesy

Is it changing?

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