Alumni Relations Alumni Card Rutgers Alumni Card “Sneak Peek” Presenter: Jim Rhodes CCAS’94, RUAA Board Chair Volunteer Leadership Learning Series

Alumni Relations Alumni Card Alumni Association ID Card Prior to Fiscal Year 2008 Reserved for dues paying members Mailed to 20,000 alumni Provided access to University services on the New Brunswick/Piscataway campuses Provided discounts for establishments in and around New Brunswick

Alumni Relations Alumni Card Rutgers Alumni Card NOW! Under the Rutgers University Alumni Association Free for all 380,000 Rutgers University degree holders Card will never expire Identifies graduates as Rutgers alumni eligible to obtain services on the all campuses (certain services have fees that may apply) Inclusion of Perks Card discount program providing discounts locally and around the world, with a call in center for customer service questions Mon - Fri. Comprehensive and searchable website listing benefits and programs

Alumni Relations Alumni Card PerksCard Program o Local Discounts (some Rutgers sourced) o Featured Partners o Insurance & Benefits o Online Shopping Rutgers Alumni Card-Dual Purpose Alumni Identification Card o All graduates are card carrying members of the RUAA o Alumni ID number for online community/password protected PerksCard site o Proof of alumni status for show and save discounts both on and off campus

Alumni Relations Alumni Card Perks Card Program Benefits available online, at national and local vendors Searchable website with comprehensive list of benefits that is tied into Ralumni.com and features established Rutgers benefits Perks Card Customer Service Call Center is available to alumni with questions or issues Possible Department Revenue Source in Alumni to Alumni marketing on benefits site

Alumni Relations Alumni Card Perks Card Costs PERKS Card created and printed alumni cards and manages program for all living Rutgers alumni at NO cost to Rutgers

Alumni Relations Alumni Card What will come in the mail! (Mailing released 4/19 - 4/21)

Alumni Relations Alumni Card Distribution - Rutgers Alumni Card Design Rutgers Alumni Card Alumni first name, last name and Community ID number Ralumni.com website information

Alumni Relations Alumni Card Replacement Cards Handled by PERKS Calls and inquiries handled through PERKS Call Center Alumni can print out a generic replacement card online at NO COST Alumni can purchase a new personalized card that will arrive within 12 weeks for a fee of $9.95 (quarterly card processing)

Alumni Relations Alumni Card Cards for New Graduates PERKS will produce cards each year at no cost to Rutgers or alumni. Alumni Relations is working with other University partners to distribute to new graduates.

Alumni Relations Alumni Card Website In partnership with PERKS, a custom, co-branded Rutgers benefits site has been created Site is embedded within Rutgers Online Community, and alumni need to only sign on once for access to all benefits Ability to print out free, generic replacement card at no cost Searchable, online database of extensive benefits offered by PERKS and Rutgers Alumni Relations Those without web access can call 800# with questions about benefits

Alumni Relations Alumni Card Implementation Time Line Website launched April 2010 Rutgers Alumni Card mailing April 19 – 21, 2010 (received by Reunion) Spring magazine (May 2010) features Alumni Card Ad Extensive social media and online marketing of new program –Began March 2010 and will be ongoing

Alumni Relations Alumni Card End result…  Added value for being a Rutgers University graduate  Evidence of Rutgers high regard for its alumni  Engaged alumni

Alumni Relations Alumni Card Top 10 Ways to Show Your “Card-itude” 10. Get a Rutgers Alumni Card tattoo. You’ll never lose it. 9. Use your Rutgers Alumni Card to get access to Rutgers Libraries and then check out every book by distinguished alumna and author Janet Evanovich.

Alumni Relations Alumni Card Top 10 Ways to Show Your “Card-itude” 8. Show your Rutgers Alumni Card at Regal or AMC Theaters when you go see distinguished alumna Kristin Davis in Sex and the City Use your card at restaurants in New Brunswick, Newark, and Camden offering a discount to Rutgers Alumni Card holders.

Alumni Relations Alumni Card Top 10 Ways to Show Your “Card-itude” (continued) 6. Go on a Scarlet shopping spree! 5. Buy discounted food and cookware at Costco, then try to replicate your favorite recipes from distinguished alumni and chef Mario Batalli. 4. Save on minor league tickets, and when you’re at the stadium, wave your card in the air the entire game to get on the JumbOtron for all your fellow alumni to see.

Alumni Relations Alumni Card Top 10 Ways to Show Your “Card-itude” (continued) 3. Get a customized Rutgers license plate that says ALUMNI CARD. 2. Shop Rutgers! Use your Rutgers Alumni Card discount to buy an entire Rutgers wardrobe. 1. If you are asked for ID, flash your Rutgers Alumni Card!

Alumni Relations Alumni Card Thank you! Questions? *This presentation will be available online at Our united alumni body is an amazingly diverse constituency, and we look forward to developing even more opportunities that excite and interest each and every one of our alumni. ~ Advancing Rutgers University by engaging all alumni. ~