The Legal 500 Readership Research

Demographics 2,536 respondents 18.2% financial services ‐ 10.5% Energy and natural resources ‐ 6.3% Manufacturing ‐ 5.2% Consumer goods ‐ 5.1% Insurance ‐ 4.7% Real estate ‐ 3.9% Transport Size of department % 6 – % 11 – % 26 – % 51 – % % $10bn+15.8% $5.1 – 10.6bn7.3% $1.1 – 5bn19.8% $500 – 999m12.2% $100 - %499m11.3% $50 – 99m9.2% Less than $50m24.4% Size of company turnover Location ‐ US – 22.4%

Usage of the Legal 500 How often do you use the Legal 500? ‐ Daily - 3% ‐ Weekly - 8% ‐ Monthly - 38% ‐ Annually - 36% ‐ First visit/not used before - 15% Have you referred to a legal directory recommendation before instructing a law firm? ‐ Yes – 69% Have you used Legal 500 to help choose a law firm to instruct? ‐ Yes – 66% ‐ Have you used Legal 500 to instruct a law firm outside your home jurisdiction? ‐ Yes – 48% Do you use the Legal 500 for: ‐ Primary research – 68% ‐ Validation – 32%

Usage of the Legal 500 Do you prefer Legal 500: ‐ Online – 66% ‐ In print – 31% ‐ eBook – 3% Purpose of visit to Legal 500 website? ‐ To look up a ranking of a firm I’m considering working with – 35% ‐ To look up a ranking of a firm I’m instructing – 26% ‐ To look for a firm for a specific piece of work in my jurisdiction – 8% ‐ To look for a firm in a jurisdiction outside of my own – 19% ‐ To look for a specific lawyer – 21% ‐ To look for a specific practice area – 14% How easy is the site to navigate? ‐ Easy – 92%

Legal 500 vs. other research guides Have you used other legal directories in the past 12 weeks? ‐ IFLR – 14% ‐ Best lawyers – 7% ‐ Chambers – 64% ‐ Super lawyers – 3% ‐ Not used other legal directories – 28% ‐ Of the directories you have used, which do you prefer? ‐ Legal 500 – 48% ‐ Chambers – 39% ‐ IFLR 1000 – 2% ‐ Best lawyers – 2% ‐ Super lawyers 1%

Do you read any of the following on ‐ Law firm profiles – 77% ‐ Lawyer profiles – 74% ‐ Published articles/legal developments – 34% ‐ Press releases – 31% ‐ Would you like to see any of the following in The Legal 500? ‐ Searchable lawyer profiles/biographies – 72% ‐ Links to firms websites – 66% ‐ Extended law firm information – 60% ‐ Published articles from law firms – 38% ‐ Law firm webinars/podcasts – 32% ‐ Information on law firm events – 27% ‐ Law firm annual reports – 23% ‐ Interviews with managing partners/practice heads – 28%

General counsel use Legal 500 regularly Use Legal 500 to help choose a law firm Use Legal 500 for primary research Online is primary source of information, but print still important Read law firm profiles, published articles and press releases Want more information on firms Prefer Legal 500 to all research guides Summary