Presentation Overview Facebook stats Some Facebook page examples How to build your own Facebook page Show how Facebook will benefit your club

A Timeline Feb. ‘04: Mark Zuckerburg launches thefacebook.com Dec. ‘04: TheFacebook obtains 1 million users Aug. ‘05: Officially changes name to Facebook Dec. ‘05: 5.5 million users Dec. ‘06: 12 million users Nov. ’07: Facebook launches Facebook ads Aug. ‘08: 100 millions users Apr. ‘09: 200 million users Sep. ‘09: 300 million users Feb. ’10: 400 million users Aug. ‘10: 500 million users Now: 900 million users Valuation Sep. ‘04 – $5M May ‘05 – $100M Apr. ‘06 – $550M Mid ‘06 – $1B Oct ‘07 – $15B Dec. ‘10 – $56B Jan. ‘11 – $50B

Some Perspective #1 ranked website in the U.S., ‘Facebook’ is the most searched term for the past 3 years in the U.S. Facebook is the top / most widely used social network in the U.S. Facebook receives 229 million U.S. visits a day 155 million U.S. users / 1 in 2 people

Some Perspective 7 in 10 U.S. internet users are on Facebook In 20 minutes – 1,000,000 links are shared on Facebook – 1,484,000 event invites are posted – 10.2 million comments are posted – 2,716,000 photos are uploaded Average user is connected to 80 community pages, groups and events

Why Use Facebook? Want more volunteers during service projects? Want higher sales / revenue during fundraisers? Want to recruit more people / younger people? Want to be more connected to other clubs in your district? Zone? State?

East Cobb Lions

How to Create a Page

Step 1:

Step 2: Choose your association

Step 6: Log in or Create an Account

Step Q: Upload a graphic or logo

Step iii: Add info about your club

Last step: Create and easy link to your page

Second Last Step: Add more info

Now What? (how to use it)

Now it’s time to … PROMOTE PROMOTE PROMOTE Tell your club, friends, family, etc. about your new Facebook page. Tell everyone to “LIKE” your page. Put the link to your page on promotional materials (facebook.com/eastcobblions)

How to reach people who “LIKE” your page

Interaction & Awareness

Promote Fundraisers

Find Volunteers

Use Facebook Responsibly! Remember: Everything you post is PUBLIC information, and searchable – There are security settings, but they are a bit tricky DON’T post that you are on vacation – people who see your post will know you home is empty DON’T post anything you wouldn’t want on the 6 o’clock news Be cautious of the personal information you post Be cautions of “location services” – do you really want people to know where you are?

Summary Facebook provides your club with an online presence, one that reaches a broad audience (recruitment) Instantaneous communication and promotion – When you post it, people who “like” your page receive it immediately Volunteers will find your postings and join your service projects Higher revenues for fundraisers by increasing awareness and by offering another marketing channel Heightened awareness of Zone and District activities – Strengthens our district as a whole

Questions? Chris Walsh Facebook.com/eastcobblions eclions.org