Renewals Reporting Short Term Solution - Analysis Phase Scoping & Approach 9 th June 2014

Current Challenges Highly labour intensive process for regional and central retention teams Highly labour intensive process for BI team Excel based tactical solution is unsupportable on an on-going basis Suspect data reliability Regional variations in renewal terminology and metrics Over complicated renewal reporting rules in some regions 2

Impacts The Impacts  Perceived lack of control over renewals  Senior Management unable to report renewals with any confidence  Hampered business decision making and renewal strategy  Global and Regional teams spending excessive time collating data  BI team spending excessive time collating data for Excel based solution  Reporting delays  Risk of erroneous reporting Who is impacted  Circulation teams – global and regional  Senior Management Team 3

Approach Create small task force with global, regional and BI team members  Sharon Emecz, Howard Tunnicliffe, Mustafa Rhemtulla, Differentia and Regional as needed Build a QlikView prototype to provide short term solution consisting of:  Analysis phase to agree requirements and high level design 4 weeks  Followed by build, test and implementation of the prototype* 4 weeks Learn from prototype to formulate strategic solution * Note: Estimates might have to be reviewed after the business requirements have been signed-off. 4

Project Goals 5 NoGoalSuccess Measurement Metric 1Improve accuracy of renewal KPI and ON/OFF reporting Accurate renewal data available 2Improve report formatting and visualisation QlikView prototype with KPI Dashboard and drill down capability 3Improve timeliness of reportingReport available COB UK time every Friday 4Identify requirements for strategic solution List of additional business and technical requirements

Project Stakeholders Michael Brunt – Head of Global Circulation Anna Rawling – Global Circulation, Project Sponsor Stefan Beurier – Global Circulation CFO Sharon Emecz – Global Circulation Marketing Director, Retention Toby Burton – Global Circulation Finance Director Howard Tunnicliffe – Global Circulation Finance Analyst Regional representation, as needed 6

Project Scope In Scope  Standardisation of renewal terminology and renewal metrics  Renewal KPI  Renewal trends and detailed analysis reporting  Static reporting  Reporting dimensions  User interface high level design  QlikView prototype Out of Scope  Any 3 rd party subscriptions renewal reporting  Any changes to existing QSS data feeds  Linking to campaign management  Forecasting processes and tools improvements e.g. feedback loop into Weber 7

Project Risks 8 No.Risk DescriptionPossible Mitigation 1BI Resource availability due to other requirements currently in delivery Head of BI to assess current delivery prioritisation and provide impact statement 2Re-prioritisation of other requirements by business stakeholders Business stakeholders to provide early clarity on business road map allowing BI team to assess impacts 3QA resource availability could be limited Stakeholders to raise this at Circulation Steering meeting to understand mitigation

Next Steps Project Team  Series of one-to-one and group sessions to elicit, analyse and validate business requirements  Group sessions to review and sign-off prototype What we need from the stakeholders  Make yourselves and regional resources available as and when needed  Consult and get consensus from your teams prior to sessions  Provide subject matter expertise  Focus on “what we need in the future” rather than “how we do it now”  Aim for a single global renewal reporting model 9