Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.1 Chapter 8 Management of research and development

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.2

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.3 Figure 8.1 The R&D continuum

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.4 Table 8.1 Europe’s R&D expenditure league (2010) Source:

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.5 Table 8.2 R&D expenditure across industry sectors Source: (2010).

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.6 Figure 8.2 Comparison of share price performance of R&D-intensive firms and the FTSE 100 firms

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.7 Figure 8.3 Classification of areas of research emphasis in industry and university

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.8 Figure 8.4 The strategic role of R&D as viewed by the business Source: EIRMA (1985) ‘Evaluation of R&D output: working group report, 29’, European Industrial research Management Association, Paris; P.A. Roussel, K.N. Saad and T.S. Erickson (1991) Third Generation R&D, Harvard Business School Press, Boston, MA.

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.9 Table 8.3 Description of five generations of the R&D process Source: Nobelius, D. (2004) Towards the sixth generation of R&D management, International Journal of Project Management, Vol. 22, 369 –75.

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.10 Figure 8.5 Strategic pressures on R&D Source: Adapted from G.R. Mitchell (1988) ‘Options for the strategic management of technology’, UNESCO Technology Management, Interscience Enterprises Ltd, Geneva.

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.11 Figure 8.6 The R&D strategic decision-making process

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.12 Figure 8.7 Classifying the level of research using technology leverage

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.13 Table 8.4 Comparison of R&D expenditure within the European pharmaceutical industry Source: (2006).

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.14 Table 8.5 The main stages in the development of Viagra Source: Pfizer.com.

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 8.15 Table 8.6 Sales of impotence drugs