University of Nevada Cooperative Extension Fred Steinmann, DPPD Extension Educator, Assistant Professor University of Nevada Cooperative Extension University of Nevada, Reno October 10, 2012

Implementing a Strategic Economic Development Plan  Thinking and Working Regionally.  Organizing our Economic Development Efforts.  Economic Development PROGRAMS, POLICIES, and PROJECTS – Implementation.

Thinking and Working Regionally Economic Development includes both Property and Non-Property Based Strategies: –Real Estate and Land Reuse Strategies –Economic Development Marketing and Attraction –Tech-Transfer and Technology-Based Development –Small Business and Entrepreneurial Development –Neighborhood and Community-Based Development –Workforce and Job Training Development

Thinking and Working Regionally Economic Development is also REGIONAL. –Regional Transportation Authorities. –Regional Convention and Visitor Authorities. –Regional Utility Companies. –Regional Councils of Government. Markets organize themselves regionally. A Model of Regional Economic Development.

REGIONAL Economic Development Policies, Programs, and Projects Real Estate and Land Reuse Strategies Workforce and Job Training Strategies Tech-Transfer and Technology- Based Strategies Economic Development Marketing and Attraction Strategies Small Business and Entrepreneurial Strategies Neighborhood and Community Development Strategies

Reno Redevelopment Agency Sparks Redevelopment Agency Tahoe Reno Industrial Center Nevada System of Higher Education EDAWN Reno-Sparks Chamber of Commerce RSCVA NSBDC NCET Rural Nevada Development Council WIN Washoe County State of Nevada City of Reno City of Sparks Washoe County School District Nevada System of Higher Education Truckee Meadows Community College DETR NV Energy SCORE Nevada Institute for Renewable Energy Commercialization Center for Economic Development (UNR) NNDA NBC Carson City Douglas County Carson City School District Western Nevada College Douglas County Redevelopment Agency UNR-DRI Technology Transfer Office

Reno Redevelopment Agency Sparks Redevelopment Agency Tahoe Reno Industrial Center Nevada System of Higher Education EDAWN Reno-Sparks Chamber of Commerce RSCVA NSBDC NCET Rural Nevada Development Council WIN Washoe County State of Nevada City of Reno City of Sparks Washoe County School District Nevada System of Higher Education Truckee Meadows Community College DETR NV Energy SCORE Nevada Institute for Renewable Energy Commercialization Center for Economic Development (UNR) NNDA NBC Carson City Douglas County Carson City School District Western Nevada College Douglas County Redevelopment Agency UNR-DRI Technology Transfer Office REGIONAL Economic Development Policies, Programs, and Projects Real Estate and Land Reuse Strategies Workforce and Job Training Strategies Tech-Transfer and Technology- Based Strategies Economic Development Marketing and Attraction Strategies Small Business and Entrepreneurial Strategies Neighborhood and Community Development Strategies

State Government Regional Economic Development Organization Local Economic Development Organization Hierarchy Model Networked Model REGIONAL Economic Development Policies, Programs, and Projects Real Estate and Land Reuse Strategies Workforce and Job Training Strategies Tech- Transfer and Technology- Based Strategies Economic Development Marketing and Attraction Strategies Small Business and Entrepreneurial Strategies Neighborhood and Community Development Strategies

Development and Implementation  State Government Level Mandates and Funding.  Regional Network Implementation.  Tied to Specific Goals, Part of 5-Year Regional Economic Development Plans.

YEARYEAR 1YEAR 5YEAR 10YEAR 15YEAR 20YEAR 30YEAR 50 CONDITION Median Income: $25,000 Year Median Income: $30,000 Year Median Income: $35,000 Year Median Income: $25,000 Year Median Income: $50,000 Year Median Income: $45,000 Year Median Income: $60,000 Year GOAL Create 100 New Jobs that Pay $40,000/yr and Require a College Degree Create 300 New Jobs that Pay $40,000/yr and Require a College Degree Create 300 New Jobs that Pay $60,000/yr and Require a College Degree Create 100 New Jobs that Pay $35,000/yr and Require a College Degree Create 200 New Jobs that Pay $60,000/yr and Require a College Degree Create 100 New Jobs that Pay $55,000/yr and Require a College Degree Create 100 New Jobs that Pay $70,000/yr and Require a College Degree ACTIONNew Marketing and Attraction Program Develop a Regional Small Business Incubator New Vocational Training Program at Area Community College. Develop a regional small business revolving loan fund Redevelop one city block in the urban core. Implement a new Regional Business-to- Business Purchasing Program. Develop an online clearing house for job postings. Develop a regional job training program. ???

The Action Plan Products: An action plan for each tactic in your strategic plan. ACTION (What) STEPS (How) TIMING (When) RESOURCES REQUIRED (With What) RESPONSIBILITY (Who) 1. Develop a Business Incubator. 1.Acquire Building. 2.Retrofit for use as incubator. 3.Identify clients. May 1 st October 31 st $500,000 $250, hours of staff time. Small Business Program Director

ACTION (What) STEPS (How) TIMING (When) RESOURCES REQUIRED (With What) RESPONSIBILITY (Who) Develop a Regional Small Business Incubator (High-Tech Focus) 1.Acquire Land 2.Complete Land Use Planning 3.Build Building 4.Identify Possible Clients 5.Provide Incubator Tenants with Small Business Technical Assistance 6.Develop an Internship Opportunity with Incubator Tenants May 1 May 1 October 31 October 1 November 1 January 1 $500, Hours Staff Time $5,000, Hours of Staff Time, $25, Hours of Staff Time, $20, Hours of Staff Time Sparks Redevelopment Agency Washoe County Community Development Private Developer UNR-DRI Tech-Transfer Office; Nevada Business Connections; EDAWN NSBDC, NCET UNR, TMCC, Washoe County School District Develop a Regional Career Center

Finally…  Get “Wins” up on the board.  Celebrate Economic Development Successes.  Be Honest – this is going to take some time.  Be Honest – this is going to take hard work.

University of Nevada Cooperative Extension Fred Steinmann, DPPD Extension Educator, Assistant Professor University of Nevada Cooperative Extension University of Nevada, Reno

YOUR GOAL: ACTION (What) STEPS (How) TIMING (When) RESOURCES REQUIRED (With What) RESPONSIBILITY (Who)

ACTION (What) STEPS (How) TIMING (When) RESOURCES REQUIRED (With What) RESPONSIBILITY (Who) Develop a Regional Small Business Incubator (High-Tech Focus) 1.Acquire Land 2.Complete Land Use Planning 3.Build Building 4.Identify Possible Clients 5.Provide Incubator Tenants with Small Business Technical Assistance 6.Develop an Internship Opportunity with Incubator Tenants May 1 May 1 October 31 October 1 November 1 January 1 $500, Hours Staff Time $5,000, Hours of Staff Time, $25, Hours of Staff Time, $20, Hours of Staff Time Sparks Redevelopment Agency Washoe County Community Development Private Developer UNR-DRI Tech-Transfer Office; Nevada Business Connections; EDAWN NSBDC, NCET UNR, TMCC, Washoe County School District Develop a Regional Career Center