IBM Energy & Environment © 2008 IBM Corporation Energy Efficiency in the Data Centre … and beyond Peter Richardson UK Green Marketing Leader

IBM Energy & Environment © 2008 IBM Corporation IBM Energy and Environment Framework

IBM Energy & Environment © 2008 IBM Corporation IT IBM Energy and Environment Framework

IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy Control Operations MiddlewareDataIT Supply Chain IT Architecture and Solution Design Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure Applications IT Room

IBM Energy & Environment © 2008 IBM Corporation IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy IT Room - Strategy  Can green IT support the business  How can energy and environment be included in the IT Strategy effectively  How can constraints on IT be removed  Where to start – greatest opportunities Carbon Strategy Study  Report Outline: –Introduction, Background and Method –Management Summary –Assessment Feedback Energy usage Infrastructure utilisation Level of Green maturity –Green IT Guiding Principles –Green Action Plan Quick win improvement projects Project roadmap

IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy Control Operations MiddlewareDataIT Supply Chain IT Architecture and Solution Design Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure Applications IT Room - Operations

IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Operations Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure IT Room - Operations Power use Chiller/ cooling tower Information technology LightingSwitch/ gen Uninterruptible power supply (UPS) Power distribution unit Computer room air- conditioner Humidifier Cooling systems Electrical and building systems % of total data centre electricity use Data Centre Cooling and Energy Efficiency Assessment Recommendations that can provide 15 – 40 % energy savings

IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Operations Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure IT Room - Operations Power use Chiller/ cooling tower Information technology LightingSwitch/ gen Uninterruptible power supply (UPS) Power distribution unit Computer room air- conditioner Humidifier Cooling systems Electrical and building systems % of total data center electricity use Accelerator for Rationalisation – evaluation workshop Zodiac and SPACE Assessments Save up to an average of 72% in data centre operational costs

IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Operations Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure IT Room - Operations Servers Desktops Displays Laptops Printers Copiers Network equipment Office Home Hotel Distributed IT Energy Efficiency Assessment Savings of 20-30% of energy costs

IBM Energy & Environment © 2008 IBM Corporation IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Operations Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room

IBM Energy & Environment © 2008 IBM Corporation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room - Control  Integrate the carbon elements of the IT strategy into the overall Architecture framework  Adapt the IT Solution Design process to ensure that energy efficiency is considered in each IT project IBM Architecture consultancy services

IBM Energy & Environment © 2008 IBM Corporation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room - Control  How many applications ?  Duplication ?  Rationalisation ?  SOA – one, efficient application for one service Application Portfolio Assessment Reduce number of applications by 66% (15,000 to 4,700) Defects down 58% and maintenance costs down 20%

IBM Energy & Environment © 2008 IBM Corporation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room - Control Visibility See your business Control Manage risk & compliance Automation Build agility into Operations  Middleware selection with consideration of the carbon impact  Middleware design and deployment with consideration of the carbon impacts  Configure and tune the middleware to be energy efficient?  Prepare the infrastructure to optimise the effectiveness of the middleware Middleware assess, design and build services - for SOA, service & energy management, collaboration

IBM Energy & Environment © 2008 IBM Corporation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room - Control  Forecasts of continuing large increases in storage requirements resulting in increases of  energy consumption  heat output  space  management costs  backup requirements Data we use everyday Data we keep around for ever Storage Priority Assessment Consulting Engagement (SPACE) -Energy saving of 65% (£1.5m) -Space saving of 70% -Reduction in heat output of 75% Data Mobility Services

IBM Energy & Environment © 2008 IBM Corporation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room - Control  Does IT procurement include consideration of carbon impacts over the full lifecycle?  Do the IT asset management processes include consideration of carbon impacts over the full lifecycle?  Is disposal of IT hardware actioned to minimise wastage and landfill  Is capital funding an issue Global Asset Recovery Services (GARS) refurbish & reuse disassemble & recycle dispose of meeting environmental & privacy legislation

IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy Control Operations MiddlewareDataIT Supply Chain IT Architecture and Solution Design Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure Applications IT Room – Next Steps This is a journey – where are you on it?  Assess –baseline where you are and where you want to be –agree priorities – short term and long term  Plan  Design  Implement  Manage

IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy Control Operations MiddlewareDataIT Supply Chain IT Architecture and Solution Design Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure Applications IT Room – Summary  Lots of potential to make your IT infrastructure more efficient  IBM can help you on the journey to find the value in going green