July 30th – August 1st, 2013 McCormick Place, Chicago, IL What Your Exhibit House Can Do For You David Brull July 31,
2 Topics we will cover today…. 1.Strategy Conversation 2.Logistics Management 3.Creative Services 4.Strategy, Planning, and Consulting Services What Your Exhibit House Can Do For You
3 Strategy Conversation The strategy conversation helps shape what your exhibit house can offer you. What Your Exhibit House Can Do For You Ask yourself: 1.What will help you achieve the goals and objectives that you see before you? 2.What can you, as the person charged with probably the largest line item in the market budget, create that will generate traffic, awareness, and sales?
4 Logistics Management What Your Exhibit House Can Do For You
5 Logistics Management Services typically offered: 1.Post show inspection/inventory 2.Inter-vendor materials transfer (consolidated shipments) 3.Storage 4.Show services and budgets 5.Review of orders and invoices 6.Graphic production 7.On-Site installation 8.International exhibits 9.Build and refurbish What Your Exhibit House Can Do For You
6 Creative Services 1.Engage your exhibit house from the very beginning – during strategic and creative processes. 2.Collaborate on creative brief 3.Develop new ways of meeting your goals objectives What Your Exhibit House Can Do For You
7 Creative Services 1.Trade show exhibit What Your Exhibit House Can Do For You
8 Creative Services 2. Meetings and events What Your Exhibit House Can Do For You
Creative Services 3.Theme development 9
10 Creative Services 4.Brand Standards What Your Exhibit House Can Do For You
Creative Services 5. Graphics 11
What Your Exhibit House Can Do For You Strategy, Planning, and Consulting Services A collaborative relationship with your exhibit house gives you access to a range of services and benefits. Your partnership should include quarterly strategy meetings, content development, and meetings with senior corporate and marketing managers. 12
What Your Exhibit House Can Do For You Strategy, Planning, and Consulting Services Your partnership should include quarterly strategy meetings, content development, and meetings with senior corporate and marketing managers. What results do we want from events? Who do we perceive to be our target audiences? What are they currently looking for? What are their top-of-mind concerns? How does our product or service fulfill their needs/solve their problems? What is the personality of our brand/our brand promise? What is our competition doing and saying? What should we measure to define success? 13
What Your Exhibit House Can Do For You Strategy, Planning, and Consulting Services Your entire face-to-face marketing program is fair game, and a session with your exhibit house, and other internal and external customers, might yield a new direction or confirm the direction of the course you are already on. Include topics such as: 1.Measurement 2.Post-show reports 3.Staff training 4.Content delivery 5.Digital 6.New Ideas 14
What Your Exhibit House Can Do For You 15
What Your Exhibit House Can Do For You Questions? 16