Once we noticed the void… We began to see “Farming” as the Cornerstone of… Listing Skills Presentation Skills Marketing Skills Market Share

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #5 Using annual events to drive interest, awareness and commoraderie with your Geographic Farm Area

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #6 Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #7 Electronic or Digital Farming techniques that used To be expensive or difficult for small businesses like you

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #8 Managing your distribution resources… How to get the most bang for the buck!!!

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #9 Continue the $pend a Dime make a Dollar philosphy Grow your farm and/or partner your farming activities

Beta (to populate all lender sites)

Beta (to populate all lender sites)

Beta (to populate all lender sites)

Beta (to populate all lender sites)

Beta (to populate all lender sites)

Beta (to populate all lender sites)

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #5 Using annual events to drive interest, awareness and commoraderie with your Geographic Farm Area

Geographic Farm Area BluePrint… Objective: Apply forethought within a predetermined budget to achive maximum exposure and credebility within our target audience. Plan: To make contact 24x during the next 12 months while investing less than 10% of our projected income.

School Calendar Holiday Greetings 9/11 Memorial Flags Halloween Happy Hour Graduation Announcement 4 th of July Flags Great Neighborhood Garage Sale Luminaries Xmas Week

School Calendar Holiday Greetings 9/11 Memorial Flags Halloween Happy Hour Graduation Announcement 4 th of July Flags Great Neighborhood Garage Sale Value Report Annual Inventory Landscape of The Year Luminaries Xmas Week

Things You can do with your PRIVATE facebook group… 1.Build Rapport & Credebility when prospecting, doorknocking, telemarkting 2.Establish a sense of community with the homeowners (with you in control) 3.Post SUBDIVISION SPECIFIC VALUE 1.HOA news, rules, announcements 2.Help with voting and meetings 3.Subdivion Photos 4.Communcity News 1.Soccer Tryouts 2.Resteraunt Opening or endorsement 3.Holiday Happening 4.School Calendar 5.Real Estate/ Finance News Reports 1.Market Updates… Listed, Sold 2.Mortgage Offerings, Moving, Staging, New Homes

Create a PRIVATE Group on Facebook

Using a Subdision Specific Website to GROW your business!!! Giving away I love Parkland.com Bumperstickers would be a great idea!!! Imagine I LOVE WYNDHAM LAKES. Com

Could you do this with any SUBDIVISION or FARM???

Stay Connected to the Happenings in Your Neighborhood Follow us on Join our Group on Facebook Wyndham Lakes Follow us on Visit our Website

Value Reports 1.Search The MLS and Tax Rolls 1.Active, Pending, Closed Files 2.Create an EXCEL Spreadsheet with fields 1.Bedrooms, Bathrooms, Garage Count, Pool, Sq. Ft. 2.Asking Price 3.Sold Price 4.Closing Date 2.DO NOT Put the listing agent or Brokerage 3.Just put your logo all over it and your name 4.For more information call YOU 5.“I can sell your home for the highest price if you can close before the holiday season” This is a value report or market overview!

School Calendar 1.Acquire The Public School Calendar (online) 2.Save it as a PDF or JPEG (or rebuild it) 3.Build a Frame or Template for the calendar 1.Add Your photo, logo, website, facebook group 2.Add your number 3.Add your address 4.Use a call to action… Call Me… 5.“I can sell your Shadowood home for the highest price, I have many families that inquire about this school district every year” This becomes an annual occurrence!!!

9-11 and or July 4 th Flags 1.Call a local Title Company, Inspection Company, Lawn Maintenance, Roofer or other vendor that services the same area. 2.Tell them that you want to distribute 1100 American Flags in SHADOWWOOD on September 11 th and 4 th of July every year. 3.You will feature their company in your newsletter and on the website if they partner with you this year. 4.Wrap and Staple a small tag on each flag This becomes an annual occurrence!!!

Holiday Greetings / Luminaries 1.Personal Holiday Greeting (just name) 2.Organize The entire Luminaries Celebration 1.Promote the date and time WELL IN ADVANCE 2.Create a Rallying Point 3.Enroll Lots of Helpers especially younger kids 3.Send plenty of reminders 1.Facebook, Instagram, newsletter, value report, 4.Roll Up Your Sleeves and become a social community leader!!! This becomes an annual occurrence!!!

Halloween Happy Hour 1.Pick a spot in the neighborhood 1.A new neighbor you just sold 2.A house you have listed 3.Your home 4.The Guard house 5.A particular cul-de-sac 2.Set up a couple tables, 12x12 tent, dozen chairs, couple huge coolers, red solo cups 3.Do some white wine, red wine, beer 4.Maybe add some chips or snacks Enroll others in bringing things… pot luck, byob This becomes an annual occurrence!!!

Graduation Announcements 1.Identify all of the seniors 2.Use the whole year to compile info 3.Consider Sponsor to make banner with all the names and high school name 4.CONGRATULATIONS CLASS of 2015 This becomes an annual occurrence!

Great Neighborhood Garage Sale 1.START 6-9 Months in advance 1.Pick your weekend and make announcement 2.Consistently publish the date on everything 1.Every month 2.Every two weeks 3.Every Week as it gets close 2.Make a telephone call or door knock (follow script) 3.FREE NEIGHBORHOOD GARAGE SALE 4.You place the Ads, Signs, Craigs List, Local Paper 5.Create Map of Participating households 1.Include your logo, call to action, name, contact info 2.Print several dozen for each participating household This is an annual occurrence!

Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings $0……… …..$39,999 $40K+$60K+ $100K+ $18,000 $250,000-2M >1%

Predictable Recurring Revenue Streams Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year! Predictable Recurring Revenue Streams Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year!

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Hawk’s Landing Wyndham Lakes Oriole Margate $34,680$21,400$18,800 $74,880

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #6 Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.