1 MEDIACOM WHO WE ARE AND WHAT WE DO

We work with clients of all sizes And we like to forge long term relationships 15 years 10 years

We work with Mars Wrigley across 15 markets Europe: Austria, Croatia, Czech Republic, Germany, Finland, Switzerland, Slovenia, Slovakia, Poland, UK Hong Kong India Israel Canada North Africa

2 CHEWING GUM ACTION GROUP 2013 MEDIA PROPOSAL

A quick recap on the job at hand for us We will deliver scale AND high impact media in a variety of formats to reach people when they might be thinking of dropping gum litter. Ultimately to reduce chewing gum litter! We must raise awareness that dropping gum is litter, and fines may be incurred for doing so. We must also promote responsible disposal of used gum …Creating a sense of local pride and less gum on our streets!!

Where we’ll be Swansea BID Falkirk BID Peterborough Council Liverpool City Council Bournemouth Council Wyre Forest Council Nottingham City Council Northampton Council Neath Port Talbot Rochford Council Corby Council Highlands Council Milton Keynes Town Centre Mngt Wimbledon BID Cambridge City Council Hull City Council

And the creative we’ll be adapting to use

3 THE MEDIA PLAN!

Our planning strategy is about relevancy, and our media is focused on getting close to the ‘point of drop’

We’re proposing a variety of outdoor formats, working together to build awareness, coverage and frequency of the message in the cities and towns of our partners Rail BusMobileSuper High Impact Roadside

Roadside formats will deliver mass reach on the street when people may be thinking about littering Phone Kiosks Roadside 6 sheets ATM ads Major high street coverage, building frequency quickly Illuminated, high dwell time Targeted with proximity to point of disposal Lamp Post Banners

Bus Supersides & Streetliners talk directly to pedestrians, giving strong coverage in town centres Large image ad on the high street – attention with stature Talk directly to pedestrians with frequency as buses travel through town and city centres

Mobile media is large format, hard to miss and excellent for targeting town centres Digivans Backlight 48 sheet Advans Moving image – eye catching and memorable Visibility in dark or poor weather conditions Large Digivans Screen can be raised for maximum visibility Portable, and can be deployed and optimised for days of high pedestrian traffic

Rail formats provide additional coverage at point of purchase and disposal Rail 4 sheets Rail 6 sheets Rail Digital 6 sheets Longer dwell time as commuters wait for trains Rail 6’s deliver high coverage at purchase points. Digital 6’s can use moving image  higher levels of ad recall

Liverpool media wall is a unique, huge impact opportunity in a high footfall area A high quality LED media wall, located in the centre of Liverpool, opposite Lime Street Station and delivering huge impact. We will utilise its full motion capabilities to showcase all 5 creatives

The plan on a page ContractorFormatDistributionPeriodPanels Notes Artwork Deadline Various Roadside 6 sheets Specific areas 23/09/ /10/ nd September JCD and CCPhone Kiosks Specific areas 23/09/ /10/ nd September CBS and AvertaBus Supersides Specific areas 23/09/ /10/ nd September JCDRail 6s Specific areas 23/09/ /10/ nd September JCDRail 4s Specific areas 23/09/ /10/ nd September JCDRail D6s Specific areas 23/09/ /10/ th September JCD Rail Domination Wimbledo n 23/09/ /10/ nd September Ocean Liverpool Media WallLiverpool 23/09/ /10/ th September Mobile Media Backlight 48 sheet Advans Specific areas 3 x days per 2 weeks (6 x days in total)16 3 x days per week (1 x Advan per selected area) Production for re-usable skins 2nd September Mobile MediaDigivans Specific areas4 x days8 8 x Digivans in selected areas 16th September ATMadsATMs Specific areas 23/09/ /10/ th September

4 APPENDIX

Swansea BID Roadside 6 sheets28 Phone Kiosks12 Bus Streetliners20 Backlight 48 sheets advans 1 Digivans1 ATM Ads28 Lamppost Banners19

Falkirk BID Roadside 6 sheets13 Phone Kiosks2 Bus Supersides5 Backlight 48 sheets advans 1 Digivans1 ATM Ads13 Lamppost Banners19

Peterborough Council Roadside 6 sheets20 Phone Kiosks6 Bus Supersides4 Rail 6 sheets1 Backlight 48 sheets advans 1 Digivans1 ATM Ads88 Lamppost Banners19

Liverpool City Council Roadside 6 sheets68 Phone Kiosks43 Bus Supersides9 Rail 6 sheets1 Rail 4 sheets1 Backlight 48 sheets advans 1 Digivans1 ATM Ads68 Liverpool Media Wall 1 Lamppost Banners19

Bournemouth Council Roadside 6 sheets21 Phone Kiosks15 Bus Supersides8 Rail 6 sheets1 Rail 4 sheets2 Backlight 48 sheets advans 1 Digivans1 ATM Ads47 Lamppost Banners19

Wyre Forest Council Roadside 6 sheets21 Phone Kiosks2 Bus Supersides1 Rail 6 sheets1 Backlight 48 sheets advans 1 Digivans1 ATM Ads9 Lamppost Banners19

Nottingham City Council Roadside 6 sheets41 Phone Kiosks20 Bus Supersides50 Backlight 48 sheets advans 1 Digivans1 ATM Ads67 Lamppost Banners19

Northampton Council Roadside 6 sheets25 Phone Kiosks6 Bus Supersides5 Backlight 48 sheets advans 1 Digivans1 ATM Ads77 Lamppost Banners19

Neath Port Talbot Roadside 6 sheets4 Bus Supersides1 Backlight 48 sheets advans 1 Digivans1 ATM Ads2 Lamppost Banners19

Rochford Council Roadside 6 sheets7 Phone Kiosks1 Bus Supersides3 Rail 6 sheets2 Rail 4 sheets2 Backlight 48 sheets advans 1 Digivans1 ATM Ads16 Lamppost Banners19

Corby Council Roadside 6 sheets2 Phone Kiosks1 Bus Supersides1 Backlight 48 sheets advans 1 Digivans1 ATM Ads3 Lamppost Banners19

Highlands Council Roadside 6 sheets3 Phone Kiosks5 Bus Supersides4 Backlight 48 sheets advans 1 Digivans1 ATM Ads39 Lamppost Banners19

Milton Keynes Town Centre Mgmt Roadside 6 sheets25 Phone Kiosks8 Bus Supersides2 Rail 4 sheets3 Backlight 48 sheets advans 1 Digivans1 ATM Ads5 Lamppost Banners19

Wimbledon BID Roadside 6 sheets30 Phone Kiosks9 Bus Supersides15 Rail 6 sheets3 Rail Digital 6 sheets 1 Backlight 48 sheets advans 1 Digivans1 ATM Ads10 Lamppost Banners19 Large DigivanTBC

Cambridge City Council Roadside 6 sheets17 Phone Kiosks6 Bus Supersides8 Backlight 48 sheets advans 1 Digivans1 ATM Ads18 Lamppost Banners19

Hull City Council Roadside 6 sheets42 Bus Supersides14 Backlight 48 sheets advans 1 Digivans1 ATM Ads16 Lamppost Banners19