Schutzvermerk / Copyright-Vermerk Leadership, the key to unlocking global markets The strategies and learnings of Siemens in CEE Dr. Georg Antesberger Siemens AG Österreich Leadership, the key to unlocking global markets The strategies and learnings of Siemens in CEE Dr. Georg Antesberger Siemens AG Österreich
Page 2 February 2007 Dr. Georg Antesberger, Siemens CEE 61 mio. Consumers 61 mio. Consumers 524 bill. EUR GDP (4,3% growth rate) 524 bill. EUR GDP (4,3% growth rate) 33 bill. EUR Siemens-market (5,6% growth rate) 33 bill. EUR Siemens-market (5,6% growth rate) mio. EUR order intake mio. EUR order intake mio. EUR sales (thereof 58% export) mio. EUR sales (thereof 58% export) employees Siemens in Central and Eastern Europe Source: Central Bureau of Statistics, Year 2006
Page 3 February 2007 Dr. Georg Antesberger, Siemens CEE Attractive Markets and Favorable Business Environments to compete in 1 Critical Success Factors in Business Development 11 2 Courage and Liberty to take risks 3 1 Leaders and Employees to realize 4 Innovative Products, Solutions and Services to succeed with
Page 4 February 2007 Dr. Georg Antesberger, Siemens CEE Attractive Markets and Favorable Business Environment Investment and Growth need outside Stimulation Investment Climate Stable political and legal conditions Liberalized markets as drivers for investment Openness towards Foreign Investment Technology Demand for modern technology Secure Energy Supply and Resources Legislation and Funding Short project decisions and approval processes Stable conditions for long-term investments (Feed-in tariffs and Green Electricity) 1
Page 5 February 2007 Dr. Georg Antesberger, Siemens CEE CO 2 -free power plant (CCS) High-efficiency turbines Piezo injection for fuel-efficient vehicles Energy-saving lighting High-voltage DC Transmission Systems Energy-efficient buildings Enhanced rail transport Highly efficient industrial drives Hybrid engines Renewable Energy Innovative Products, Solutions and Services to succeed Increase of Energy Efficiency is a technological challenge 2
Page 6 February 2007 Dr. Georg Antesberger, Siemens CEE Attractive Markets and Favorable Business Environments to compete in 1 Critical Success Factors in Business Development 11 2 Courage and Liberty to take risks 3 1 Leaders and Employees to realize 4 Innovative Products, Solutions and Services to succeed with
Page 7 February 2007 Dr. Georg Antesberger, Siemens CEE Attractive Markets and Favorable Business Environments to compete in 1 Critical Success Factors in Business Development 11 2 Courage and Liberty to take risks 3 1 Leaders and Employees to realize 4 Innovative Products, Solutions and Services to succeed with
Schutzvermerk / Copyright-Vermerk Leadership, the key to unlocking global markets