How Closely Daily Work Connects to Strategic Direction for Cox 1-1

Strategic Translation 1-2

Translating Strategy  Strategy is about choices at different levels in an organization  Understanding strategy requires having a shared set of answers to key questions  Aligned choices are more powerful than disconnected choices  Strategic translation connects corporate strategy to local action  A leader’s role is to connect the dots, share information and ensure that actions are aligned with the strategy of the business The Big Ideas 1-3

What is Strategy? “Management, optimization and application of limited resources intended to accomplish a specific goal” – Sun Tzu “Strategy is the creation of a unique and valuable position — requiring you to make tradeoffs in competing (choosing what not to do)” – Michael Porter “Piercing clarity about what to do and relentless discipline to do it” – Jim Collins 1-4

Strategy is About Choices What business are we in? How do we compete? How do we deliver? 1-5

Understanding Strategy How do we win? What are our strategic objectives and priorities? What capabilities do we need to succeed? What is the company’s vision? © Insight Experience, Inc. What do we do? What is our value proposition to customers? How do we compete? How do we differentiate ourselves from the competition? How do we make money? What drives our margin? What are our priorities? Our specific goals (financial, operational, organizational)? Over what time frame? What will we measure? What does our organization need to do well? What skills, structure and organization, systems and processes, staffing and resources, style and culture do we need? What is our mission, credo, purpose? What business(s) are we in? Who do we serve? Who are our customers? What markets do we serve? What do we offer? What products do we sell? What services do we provide? 1-6

An Example to consider… “The Ritz Carlton is a place where the genuine care and comfort of our guests is our highest mission.” About/GoldStandards.html “The promise of the best price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value.” How do we win? What are our strategic objectives and priorities? What capabilities do we need to succeed? What is the company’s vision? What do we do? 1-7

Cox Strategic Vision  Strategic Vision To be the most trusted provider of communication and entertainment services in America. What are our strategic objectives and priorities? What capabilities do we need to succeed? How do we compete? How do we make money? Who do we serve? What do we offer? What do we do? What is the company’s vision? How do we win? 1-8

Cox’s Purpose and Vision To be the most trusted provider of communication and entertainment services in America Customer Experience Purpose Delivering life’s most important connections Vision “Know Me” Listens and understands my needs Useful tools & sales/service channels Relevant services Provide high value for the price Reliable Products & Services are available (they perform when I need them) Meets commitments Fixes things the first time Competent people and processes Simple Easy to do business with Makes complex things intuitive Straightforward communications People Deliver Top Quartile Financial Performance Meet Commitments Be a Leader Win the War for Market Share Deliver Next Generation Platforms/Capabilities Position Cox for Long Term Success Goals Trust Behaviors Listen First Acknowledge RealityRight WrongsKeep CommitmentsShow Loyalty

How does the Cox strategic vision impact how you lead? How others lead? How does the Cox strategic vision impact how you lead? How others lead? 1-10

Strategic Translation How does our team contribute to this vision? Who do we serve? Who are our customers? How do we connect with end customers? What do we offer? What services do we provide? What is the value proposition for our team’s work? How do we help make money? How do we help deliver margin? What does our team need to do well? What skills, structure/organization, systems/processes, staffing/resources, style/culture do we need? What are our priorities and our specific goals (financial, operational, organizational) over what time frame? How do we win? How does our team deliver value? What are our strategic objectives and priorities? What are our work priorities? What capabilities do we need to succeed? What capabilities does our team need? What is the company’s vision? What is our team’s vision? What do we do? How does our team contribute? 1-11

Strategic Translation for Cox How do we win? How does our team deliver value? What are our strategic objectives and priorities? What are our work priorities? What capabilities do we need to succeed? What capabilities does our team need? What is the company’s vision? What is our team’s vision? What do we do? How does our team contribute? 1-12

What does it take to do strategic translation well as a leader? 1-13