2011 CARNIVAL at Pier 54 Making the Ordinary Extraordinary: a fundraising event to support the scholarship fund of the Shawn Carter Foundation Thursday, September 29, :00 p.m. – 12:00 a.m. Hudson River Park’s Pier 54, 13 th Street & Hudson River, New York, NY SC | FOUNDATION SHAWN CARTER FOUNDATION

“I realize the success that I have had is truly a blessing. One thing I’ve always wanted people to realize is, I’m just a regular guy who grew up in the projects. I used to play ball and sometimes get into trouble just like everyone else. But now I own my own record label. With that in mind, I think anybody growing up in the projects can identify with my story and say, “I can achieve that too!” I would love for every kid to be able to see my success as something achievable. Like my mother always said to me, “If your mind can conceive it, and your heart can believe it, you can achieve it.” -Shawn “Jay-Z” Carter

SC | FOUNDATION SHAWN CARTER FOUNDATION Since $1.1 Million awarded in scholarships to disadvantaged youth 750 students’ dreams of going to college fulfilled 495 students attended college tours and most earned on-the-spot admissions to historically black colleges and universities (HBCUs).

SC | FOUNDATION SHAWN CARTER FOUNDATION The Concept: “Making the Ordinary Extraordinary” –We are creating an extraordinary experience at Pier 54 by bringing carnival and urban block party elements to a historic outdoor space designed to connect worlds and people together. –In this rare event, different worlds will be joined at Pier 54 to produce a whole far greater than its parts. In essence, through this fundraiser, we are collectively bringing to life what the Shawn Carter Foundation aims to do: be at the center of connecting worlds that help “ordinary” people become their “extraordinary” selves. –Join us at Pier 54 and connect with a great cause CARNIVAL AT PIER 54

SC | FOUNDATION SHAWN CARTER FOUNDATION The Venue –Hudson River Park Pier 54, historic pier and open space measuring 720 ft. long x 80 ft. wide with steel archway upon the entrance. Pier 54 regularly hosts large scale concerts and events. The Guest List –500 exclusive, celebrity guests CARNIVAL AT PIER 54

The Carnival Features –Red Carpet Entrance and Registration Table (tickets purchased in advance) –Celebrity Guest List and DJ –Full Open Bar –Gourmet Versions of Carnival Food Favorites in 3 Trailers and 2 Carts –5 Carnival Rides (Ferris Wheel, Swing Ride, Fun Slide, Sizzler, Round- Up) –5-6 Classic Carnival Games with Prizes (Shooting Gallery, Balloon Dart, Wack-a-Mole, Water Game/Derby, etc.) –Double Dutch Games –Dominoes Games –Live Art by commissioned visual artist –Assorted Carnival Entertainers SC | FOUNDATION SHAWN CARTER FOUNDATION

Sponsorship Levels –Multiple levels and opportunities to brand with logo and product placements, media coverage, naming rights to games and rides, and SC Foundation acknowledgements (print and electronic). Benefits –Brand exposure to an exclusive market –Press coverage of the event –Great food and social atmosphere –Charitable tax deduction for the company –Untapped talented pool of future leaders can afford to go to college and become their extraordinary selves 2011 CARNIVAL AT PIER 54

SC | FOUNDATION SHAWN CARTER FOUNDATION SPONSORSHIP LEVELS BEACONS$100,000 ACHIEVERS$75,000 BELIEVERS$50,000 CONCEIVERS$20, CARNIVAL AT PIER 54

SC | FOUNDATION SHAWN CARTER FOUNDATION SPONSORSHIP LEVELS BEACONS$100,000 Logo on the Step and Repeat Sign at Red Carpet Entrance Prominent logo placement on Interior Sponsor Thank You Signage Exclusive Naming Rights to a Games Section shown by custom banner or signage (Dominoes or Double Dutch) with product placement option Exclusive Naming Rights to a Carnival Game Booth shown by custom banner or signage with option to replace game prizes with your donated products Logo on Print and Electronic Promotional Materials (brochures, media alerts, etc.) Acknowledgement on Shawn Carter Foundation website with link to your company’s website Live DJ acknowledgements throughout the night Multiple gifting and branding opportunities 15 Guest Passes

SC | FOUNDATION SHAWN CARTER FOUNDATION SPONSORSHIP LEVELS ACHIEVERS$75,000 Pop Up Style Banner with your Logo at Red Carpet Entrance Logo in second largest size on Interior Sponsor Thank You Signage Exclusive Naming Rights to a Games Section shown by custom banner or signage (Dominoes or Double Dutch) with product placement option Exclusive Naming Rights to a Carnival Game Booth shown by custom banner or signage with option to replace prizes with your donated products Logo on Print and Electronic Promotional Materials (brochures, media alerts, etc. ) Acknowledgement on Shawn Carter Foundation website with link to your company’s website Live DJ acknowledgements throughout the night Multiple gifting and branding opportunities 10 Guest Passes

SC | FOUNDATION SHAWN CARTER FOUNDATION SPONSORSHIP LEVELS BELIEVERS$50,000 Logo in third largest size on Interior Sponsor Thank You Signage Exclusive Naming Rights to a Carnival Game Booth shown by custom banner or signage with option to replace prizes with your donated products Logo on Print and Electronic Promotional Materials (brochures, media alerts, etc.) Acknowledgement on Shawn Carter Foundation website with link to your company’s website Live DJ acknowledgements Multiple gifting and branding opportunities 7 Guest Passes

SC | FOUNDATION SHAWN CARTER FOUNDATION SPONSORSHIP LEVELS CONCEIVERS$20,000 Logo in fourth largest size on Interior Sponsor Thank You Signage Exclusive Naming Rights to a Carnival Game Booth shown by banner with option to replace prizes with your donated products Logo on Print and Electronic Promotional Materials (brochures, media alerts, etc.) Acknowledgement on Shawn Carter Foundation website with link to your company’s website Live DJ acknowledgements Multiple gifting and branding opportunities 5 Guest Passes

SC | FOUNDATION SHAWN CARTER FOUNDATION OTHER WAYS TO PARTNER & LEND SUPPORT There are many ways you can support the work of the Shawn Carter Foundation. If you are unable to provide sponsorship for this event and would still like to support the Foundation, below are some ways you can help: Make a direct, tax-deductible, monetary contribution to the Foundation Donate items and gift cards to include in student back-to-school care packages or as raffle prizes at community events for students Offer internship and summer employment opportunities to students Donate space, travel miles, transportation or other in-kind gifts You may also contact the executive director of the Shawn Carter Foundation, Dania Diaz, at to explore other partnership