Planned conservation and Learning-based Cultural Districts Andrea Canziani BEST Department Building Environment Science and Technology UNESCO Chair on Preventive Conservation, Maintenance and Monitoring of Monuments and Sites March 2009, Leuven

Andrea Canziani 2 Heritage resources Cultural Heritage (CH), according to the most recent cultural policies, is a key factor in local economic development It is the key role of culture within the intangible economies of the knowledge society Identity Human/Intellectual capital Education Innovation Preservation and enhancement activities Cultural tourism Land rent

Andrea Canziani 3 Decontextualization of heritage resources  cultural policies not capable of raising and satisfying collective needs, whether concrete or latent.  preservation processes steered more and more towards a separation of the CH from its territorial environment  intervention strategies not able to ensure a compatible and sustainable valorization of the available resources.

Andrea Canziani 4 Decontextualization of heritage resources are the Cultural District models the answer? exploiting heritage for territorial marketing? Or instrument for a sustainable and aware valorization link to a territory? it is crucial to clarify the role of BCH (subject of economic processes? catalyst of cognitive processes?) and how such role could be managed (governance or government? quality of the valorization processes?)

Andrea Canziani 5 BCH in cultural and economic dynamics within the Cariplo Foundation project on Cultural District we are facing two different concepts of the role of CH as an agent of cultural and economic dynamics:  symbol of a static identity or  symbol of an evolutive identity activate innovation matching care with curiosity, continuous renewal of cognitive hypotheses tools and processes innovations through planned conservation

Andrea Canziani extraordinary enhancement actions on BCH Events From a regressive model Local economic development (tourism based) 6 BCH in cultural and economic dynamics

Andrea Canziani extraordinary enhancement actions on BCH Local economic development (not just based on tourism) Resources for care and maintenance PLANNED CONSERVATION acknowledgment education tendency to innovation intellectual capital development To a progressive model 7 BCH in cultural and economic dynamics awareness of BCH potentialities in cultural and economic dynamics

Andrea Canziani 8 Within Lombardia’s experience the development dimension will not result from the number of visitors, nor by the few job opportunities created on the spot within the CH related chains innovation in CH conservation field comes out from a new awareness of the opportunities of preservation and enhancement consequently, a remarkable investment must be assigned to communication/education. Learning-based Cultural District perspective

Andrea Canziani 9 Learning-based Cultural District perspective in the LbCD the Planned Conservation strategy means shifting from events to long term processes, towards the contents control For LbCd means:  Preserving authenticity (asset)  Promoting analytical researches and feed-backs processes  Finalizing the remarkable resources of CH funding towards innovative targets  Considering the effects of a new cultural framework on local development

Andrea Canziani 10 Learning-based Cultural District perspective in the LbCD the Planned Conservation strategy means shifting from events to long term processes, towards the contents control For Planned Conservation means:  Rationalizing programming  Defining frameworks for planned conservation plans  Considering conservation externalities (relations between culture, innovation, competitiveness and social cohesion, education)  Communicating the conservation activities and spreading new achievements