Marketing Style Information: The Basics ( J. Davis, German Edition) Stephen Hayes Business Services Librarian.

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Presentation transcript:

Marketing Style Information: The Basics ( J. Davis, German Edition) Stephen Hayes Business Services Librarian

Handouts Marketing Resources (white) Marketing Information: A Survey Bibliography (white) Marketing Style Information: the basics (gray)

Other Important Resource Sites Purdue University Management & Economics Library ( Purdue University Management & Economics Library BIC Home Page ( BIC Home Page

Product-specific Information Specific product found after-the-fact Use a similar product/service Journal literature is best: Business & Industry News Business Source Premier (EBSCO) Business Source Premier ABI/INFORM Global (international focus) ABI/INFORM Global Lexis-Nexis’ Academic Universe

Company Information Thomas Register of European Companies Thomas Register of European Companies Business & Industry News Business & Company Resource Center

Industry-Specific Information General overview: Standard and Poor's Industry Surveys Business And Company Resource Center (Industry Overview) Business And Company Resource Center Stat-USA

Consumer Demographics Statistical Abstract of the United States Market Research Monitor Statistical UNIVerse TableBase

Competitors Market Share Business & Industry News Investext Plus

Outlook U.S. Trade and Industry Outlook U.S. Global Trade Outlook STAT-USA Investext Plus

Forecasts Business And Company Resource Center (Invest Reports) Business And Company Resource Center Market Insight (S&Ps) Investext Plus

Patent & Trademark Information U.S. Patent & Trademark Office European Patent Office Patent Citation Database from Community of Science Patent Citation Database from Community of Science U.S. Patent and Trademark Office Trademark U.S. Patent and Trademark Office Trademark

Topics Boat docking mechanism SIC 5091 Sporting and Recreational Goods and Supplies SIC 7999 Amusement and Recreation Services, Not Elsewhere Classified SIC 4493 Marinas SIC 5088 Transportation Equipment and Supplies, Except Motor Vehicles Jewelry distribution SIC 3911 Jewelry, Precious Metal

Topics Web based video streaming Computer Related Services, Not Elsewhere Classified 4899 Communications Services, Not Elsewhere Classified Prepackaged Software 7373 Computer Integrated Systems Design

Topics Bakery franchise (German market) 2051 Bread and Other Bakery Products, Except Cookies and Crackers Greek Theme park 7996 Amusement Parks Brazilian Soccer player development 7941 Professional Sports Clubs and Promoters

Gaps in Information Ask specific questions In what format do you want data ( i.e., paper, electronic, for use in Excel, etc.) Information may reside in non- published sources

Questions? ?? H:/bic/PP-Presentation/marketingDavisEd.ppt

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