Industry Company Profile (ICP) What will you do? Identify two companies in same primary line of business/industry. Collect info about each company and the industry. Record information for each company in an ICP form provided by your professor. Examples of information needed to complete your ICP. Examples of information needed to complete your ICP 1

Don’t delay. This is a big project. Good News … Gives you a lot of exposure to library business resources. Not intended to be a scavenger hunt. You’ll have guidance about the company and industry resources that you can use. You’ll see some new terminology 2

SIC & NAICS - Soft Drink Manufacturing Example Two numeric systems: SIC: 2086 (Bottled & Canned Soft Drinks) (older/broader/fewer categories) NAICS: (Soft Drink Manufacturing) (newer/more categories/more drill down) Primary SIC or NAICS = Primary line of business is NAICS for Coca Cola. Assigned to companies and/or industries. Groups together companies in same primary industry. NAICS more detailed/more current than SIC See your professor on selection of company/industry NAICS/SIC 3

Public vs. Private Companies Coca-Cola Bottling Co. Consolidated Publicly held. Sells stock on NYS exchange with Ticker KO. A lot of information disclosed to public. Easier for you to research. Adirondack Beverage Company, Inc. Privately held. Very little information disclosed to public. Much harder for you to research. 4

articles-journals tab Go to (Library homepage) 5

Alphabetized Database List 6 Click M for Mergent.

Mergent Online 7 Red r means licensed.

Mergent’s Basic Search Templates 8 Primary SIC or NAICS Company Search

Primary NAICS Search – U.S. Companies 9 4. Click Search. 2. Enter Primary NAICS. 1. NAICS radio button. 3. Limit to U.S. Companies.

NAICS Brief Search Results 10 Limit to Public Companies. Displays SIC in brief results.

Only Public Companies 11 View Coca-Cola Co. (The) SIC, Exchange, Ticker, Active/Inactive.

Coca-Cola Bottling Co (The) 12