M A K E Y O U R N E T W O R K S M A R T E R Video growth in pace with the market January-September 2005 Ray Mauritsson, CEO
Axis’ two main product areas Network Video Solutions Worldwide #1 position Axis’ largest product area, 85% of sales * Installed base of more than 500,000 units Network Print Servers Worldwide #2 position 13% of Axis’ sales * Installed base of more than 3,000,000 units *Q3 2005
Highlights January-September Total growth +29 % Continued growth within Video +55 % Accelerating video market
Financial performance: January-September Net sales: SEK 636 MSEK (492) Operating profit: SEK 96 MSEK (22) Profit before tax: SEK 95 MSEK (21) Note: 2004 figures IFRS adjusted
Q3, 2005 Highlights Total growth +36 % Continued growth within Video Strong growth in Region Americas High activity in the network video market
Financial performance: Q3, 2005 Q3-2005: Net sales 235 MSEK (172) Video growth 69 % Other Video
EBIT by quarter Q3-2005: Gross margin: 54,9 % (53,5 %) Operating margin: 17,3 % (10,8 %) Profit margin: 17,2 % (10,6 %) Note: 2004 figures IFRS adjusted
Sales Q3, 2005 Print 13 % Video 85 % Other 1 % Americas 43 % EMEA 41 % Asia 16 % Scan 1 % *Q3 2005
Growth 10% Growth 40% Size and growth of the global market CCTV USD $5 billion Network Video USD $221 million
Market estimates Total Network Video Market MUSD (manufacturer prices)
Global distribution and sales Axis Resellers System integrators End user Distributors ADP
Application Development Partner program Integrate Axis network cameras and video products in end-user solutions Increased numbers of ADPs, more than 260 Honeywell, Tyco/American Dynamics, Lenel
Axis is an IT company driving network video in: Market leadership professional network video Axis is driving network video Security applications Remote monitoring New applications (e.g. customer behavior) Axis is an IT company driving the network video market
Retail – a growing customer segment Customer segment Retail is 25% of the total CCTV market. Growth rate in retail is expected to increase due to new applications for video content analysis People counting, protection of buildings and employees, protect burglary, cuts “drive offs” etc
Retail applications With intelligent Video: People counting Reports on traffic volume, hourly trends, etc. Staff management Total amount: 124 Stopped 96 Reports are created based on number of stops at a region of interest
Axis Video Management System & ADP Solutions Axis product portfolio Fixed Cameras Network Domes & PTZ Cameras Video Servers
Outlook Proceed the development of partnerships Product launches Continued strong video growth, keeping market shares Strengthen the world wide organisation