Evaluating content in real time Ross Williams Ipsos MediaCT

How it works…  Respondents download the MobiLive app.  Reminder to watch the relevant live content  Rate content through chat, questions, competitions and Mobitrace.  Receive instant, aggregated feedback on content.  Enhances enjoyment of content, rather than distracting from it.

2011 Academy Awards  Live Oscar viewing party, using Lumi Mobile technology.  During live broadcast on ABC. All respondents from USA.  Over 100 respondents from pre-show to best picture award.  Valuable insight into the show, and into ad recall/opinion on ABC shows.  Participation using touch screens on Nokia, Android and Apple smartphones/tablets.

The Mobilive Academy Awards App

Learnings from the party  Respondents willing to spend more time doing surveys on their smartphones…  88% say MobiLive made watching the show more enjoyable.  92% say interactive apps would make them more likely to watch live TV events.

Dancing With The Stars – Season Premiere AppCast Mobile Chat/Research March 21, 2011

Project Specifications  Mobile chat and survey conducted by Ipsos Media CT using Lumi Mobile’s AppCast technology.  Conducted during the live season 12 premiere of Dancing with the Stars on Monday, March 21, 2011 from 8pm-10pm ET/7pm – 9pm CT.  Pre show questions began 15 minutes prior to program start. Post show questions fielded for 10 minutes after show end.  ~60 Adults (75% Female, 25% Male) participated. Fairly even split of heavy (5+ seasons) and lighter (Under 5 seasons) past viewers.  Respondents participated in chat and answered questions using their touch screen on Nokia, Android and Apple smartphones/tablets.

A third indicated the programme exceeded their expectations Would you say the premiere of DANCING WITH THE STARS exceeded, met or fell below your expectations? (asked after the show) N=63

Nearly all indicated they would be back next week How much effort will you make to watch DANCING WITH THE STARS next week? (asked post show) N=62

Nearly all felt the AppCast made the programme more enjoyable… 85% said it made the show more enjoyable 89% said they would be more likely to watch live programming using this technology

Thank you Ross Williams t: m: