S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y SR-35 Crossing Public Opinion Survey Results December 6, 2001

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Survey Purpose  Scientifically valid sample of public opinion  Measure perceived need for a new or improved crossing  Determine location preference for new or improved crossing  Assess opinions on tolls and financing options

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Research Methodology  Two survey efforts: –Motorist Intercept Study (255 respondents over 2 days - Sunday and Monday) –Telephone Survey (200 OR and 200 WA respondents)  Both surveys conducted in October 2001  Phone survey respondents randomly sampled  Very high cooperation rates for both studies  Captured bridge users and non-users

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Research Summary Highlights  Majority of those surveyed want an improved crossing  Support for new crossing is higher in Washington than in Oregon  Support for new crossing increases with existing bridge frequency of use

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Research Summary Highlights  Mixed opinions on where new crossing should go; highest support for current location  Majority stated they would not have made last bridge trip by walking or biking –Yet 10-20% may likely have traveled by bike/pedestrian modes if given the opportunity  Many bridge trips are for non-work purposes

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Public Supports a New Crossing Research Summary Highlights

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Results Show Some Potential for Mode Shift Research Summary Highlights

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Tolls and Financing Options  All respondents asked about willingness to pay a higher toll for most recent trip  Phone survey respondents received additional questions on tolls  Phone survey respondents also asked whether they support combinations of taxes and tolls Research Summary Highlights

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Willingness by All to Pay Higher Tolls Research Summary Highlights

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Willingness to Pay Tolls by Frequency of Use Research Summary Highlights

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Intercept and Phone Survey Toll Opinion Differences  Respondents from both surveys have about equal willingness to pay higher tolls for most recent trip  Trip frequency does not impact willingness to pay  WA phone respondents less willing to pay higher tolls for most recent trip than OR respondents  No difference in willingness to pay higher tolls between WA and OR intercepted bridge users  Phone respondents using the bridge in the past week were less willing to have paid a higher toll than intercepted bridge users.

S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Findings

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study  Conducted over two days: –Sunday October 21 –Monday October 22  Bridge users intercepted in both directions  Respondents given free trip for participation

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Destinations

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Destinations by Purpose

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Destinations by Usage

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Bridge Users Want a New Crossing

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Support From Frequent & Non-Frequent Users

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Mixed Opinions from Intercepted Users as to Where New Crossing Should Go Motorist Intercept Study Mixed Opinions from Intercepted Users as to Where New Crossing Should Go

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Less-Frequent Users Support Current Location

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y M otorist Intercept Study Weekday Users More Likely to Pay Higher Toll

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Willingness to Pay Tolls About Same by State

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Higher Willingness to Pay for Work Purposes Motorist Intercept Study Higher Willingness to Pay for Work Purposes

S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Findings

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey  Conducted during October 2001  Randomly sampled 400 area residents from Oregon and Washington  Similar sample sizes in OR and WA  Bridge users and non-users included –About 1/3 of phone respondents had not used the bridge in the past week

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Residence Locations

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Trip Purposes Telephone Survey Trip Purposes

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey General Public Supports New Crossing

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey General Support from Frequent, Infrequent and Non-Users

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Washington Residents See Great Need

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey WA Residents Less Likely to Pay Higher Tolls

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Higher Willingness to Pay for Work Purposes

P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Only 1/3 Support Local Tax Funding