Cian Manton Director, Media Department of Immigration and Citizenship Canberra ‘Multicultural marketing for the public good’ 2009 Multicultural Marketing Conference Sydney 26 August 2009
permanent visas student visas temporary skilled visas working / holiday visas visitor visas refugee and humanitarian visas outcomes
91% of clients 'very satisfied' or 'satisfied‘ 98% visiting an office treated with courtesy 99% who called treated with courtesy 2008 Client Service Intercept Poll 80% ‘satisfied’ to ‘very satisfied’ 2008 Centres of Excellence Client Satisfaction Survey Client satisfaction
Three strategic themes an open and accountable organisation fair and reasonable dealings with clients, and well-trained and supported staff people our business
Our People
Our People
Online newsroom
Online newsroom - video
ImmiTV on YouTube
The Border Security Team would like to thank the Department of Immigration and Citizenship staff involved in the show and are looking forward to continuing the relationship over the coming year. Border Security wins a Logie
Citizenship test materials
Citizenship test TVC
Citizenship test materials
Awareness of the test increased from 48 to 76 per cent Awareness of the role of the new test up – 45 per cent to 59 per cent 76 per cent viewed the TV ads – 48 per cent of that cohort had campaign specific recall Print and radio awareness up 12 to 16 per cent for print 5 to 8 per cent for radio Citizenship test campaign outcomes
Ashmore Reef explosion
Media analysis 13 April – 10 May Print items Broadcast items
People smuggling
Harmony Day
Harmony Day video
Cumulative audience and volume by day
Cumulative audience reach and volume by region
Cian Manton Director, Media Department of Immigration and Citizenship Telephone: (02)