Dave & Buster's is the place where adults go for Big Time Fun Gulf Consulting Ltd.

Table of Contents: Executive Summary Fact Base (Situational Analysis) Sales Markets Trends Products & Services Competition Customer Attitudes & Communication Problems & Opportunities Establishing Promotional Objectives:

Table of Contents: Executive Summary Fact Base (Situational Analysis)Problems & Opportunities Establishing Promotional Objectives: Assumptions Quantifiable Objectives Sales Objectives Communication Objectives Action Plan-Strategy Determining Budget SALES AND PROFIT PROJECTIONS RecommendationsReferences

Executive Summary Gulf Consulting Ltd. concludes that Dave & Buster’s need to build a new location in the Middle East region specifically in the Sultanate of Oman. Through expanding in the Gulf region the arcade/amusement restaurant would increase its revenue enormously. The restaurant should focus on targeting younger demographics (13-22 years) since more than half the population in the Sultanate of Oman is below 15 years of age. Secondly, Dave & Buster’s should concentrate on customers with average income of R.O (23-35 years) since they constitute 16 to 18% of the population in the sultanate of Oman.

Executive Summary This could be done by aggressive promotional campaigns highlighting on the features of the company and the basic Dave & Buster’s philosophy of good food, fun, and good service. Once the new location is introduced into the Sultanate, Gulf Consulting Ltd. suggests that Dave & Buster’s broaden the promotional campaign to include other Middle East countries and eventually developing into those regions in the Gulf. Thus, maintaining the extensive brand

OPPORTUNITY IS NOW HERE!