BROADCOM PROPRIETARY & CONFIDENTIAL 1 Data Center Infrastructure Management (DCIM) (CFRT Peer Review Workshop) 11/20/08

BROADCOM PROPRIETARY & CONFIDENTIAL 2 Schedule – 9:30am to 10:00am Registration and CFRT Networking – 10:00am to 10:30am CFRT Membership Business - Membership Status and Planning – 10:30am to 11:00amBroadcom’s Data Center Journey (speaker: Dave Dalesandro) – 11:00am to 11:30am Broadcom’s Review of Data Center Management Software (speaker: Dave Holub) – 11:30am to 12:15pm Interactive Demo - Broadcom’s DCIM application (presenter: Dave Eastman) – 12:15pm to 1:30pm Lunch and Round Table Interaction Working Lunch (served in meeting room) – 1:35pm to 2:10pm Panel Q&A (Sorena, Holub, Eastman, Dalesandro, Vippin) – 2:15pm to 2:45pm CFRT Wrap-up Networking and Informal Q&A – 2:50 pm to 3:15pm Broadcom Data Center tour (for those interested)

BROADCOM PROPRIETARY & CONFIDENTIAL 3 Presenters Dave Dalesandro – Director, IT X-Functional Architecture – Data Center Design and Management – Dave Holub – Principal Project Manager, - IT – Data Center infrastructure design architect – Dave Eastman – Sr. Principal Project Manager, - IT – DCIM Prototype Developer –

BROADCOM PROPRIETARY & CONFIDENTIAL 4 Goal Provide data and build processes to operationalize the management of our data centers

BROADCOM PROPRIETARY & CONFIDENTIAL 5 Why? Data Center Infrastructure Optimization Broadcom data centers have been self service from inception – This only works ‘if’ you have excess capacity – With excess capacity ‘Optimization’ is not as critical of an issue Data centers cannot be self service when you near capacity – Finding available infrastructure is ‘not’ a trivial task We need to get the most out of our “large $” investments in data centers We need to protect the data center from overload or unbalanced situations

BROADCOM PROPRIETARY & CONFIDENTIAL 6 Compute Growth Over Time

BROADCOM PROPRIETARY & CONFIDENTIAL 7 Compute Power Processor Per-core EDA Points Xeon 2.8GHz 32-bit6 Xeon 3.0GHz 32-bit6.4 Opteron 2.2GHz11 Opteron 2.4GHz12 Opteron 2.6GHz13 Opteron 2.8GHz13.9 Intel 2.66GHz17.4 Intel 3.16GHz19.1

BROADCOM PROPRIETARY & CONFIDENTIAL 8 Global Disk Trends Doubling storage capacity every 2 years!!! GB

BROADCOM PROPRIETARY & CONFIDENTIAL 9 Data Center Infrastructure Data Centers are valuable resources as they get close to capacity those resources must be carefully managed Infrastructure includes – Racks – Switches and switch ports – VLANs – Patch panels and cables (of all types) – Power utilization and monitoring – Generators – High voltage power components – HVAC components By accurately tracking the usage of systems and their placement in the data center we can ensure that overload conditions do not occur BMS

BROADCOM PROPRIETARY & CONFIDENTIAL 10 How did we get here? Company growth and technology changes means growth in storage and compute Evaluated several commercial applications We did not know what we needed until we took the journey We had rules (3840W for example) but did not know the cascading impact We were always doing fire drills to meet the demands of the business Lead times for data center expansion are long Our largest data centers were designed 10+ years ago Finding all the components to install just a single system in the data center was becoming increasingly time consuming

BROADCOM PROPRIETARY & CONFIDENTIAL 11

BROADCOM PROPRIETARY & CONFIDENTIAL 12 Data Center Management A Software Schlep David Holub Principal Project Manager IS Infrastructure 11/20/08

BROADCOM PROPRIETARY & CONFIDENTIAL 13 Software Smorgasbord Various Buckets - Where have we looked, What have we Implemented? Building Management System Controls Integration – Outside the Scope of this Meeting/Discussion Mechanical Electrical Plant Monitoring and Alerts Propriety – Not Implemented Everywhere / Consistently Across Facilities Multi-Protocol – Modbus, SNMP Costly Integration and Customization Various Scales – UPS’s from kVA modules Critical Information for Management – Must Have Data Commercial Application Vendors Large – Expensive/Comprehensive Packages “I Need A Bus Load of Consultants to get by” Other Extreme - Open Source – Best at Monitoring & Alerts OS Airlines.. Unix Airline - Each passenger brings a piece of the airplane and a box of tools to the airport. They gather on the tarmac… Heat and Power modeling packages Instrumentation – Tie dye CFD Analysis Visualization Packages Drawing Pictures Flat Databases – hard to populate and keep current.. Cable Plant Management Telecom-Centric Proprietary Patch – Panel Systems Designers

BROADCOM PROPRIETARY & CONFIDENTIAL 14 Customized Views Data Center Floor – Not in all Places

BROADCOM PROPRIETARY & CONFIDENTIAL 15 PDU Panel Example BCM – Yes/No Probably not in all places

BROADCOM PROPRIETARY & CONFIDENTIAL 16 Rack Power Over Time 5 Months.5 Amps 110 Volts (Lost in the Sauce)

BROADCOM PROPRIETARY & CONFIDENTIAL 17 BRCM over Time 5 Months Volts (Wrong Granularity…)

BROADCOM PROPRIETARY & CONFIDENTIAL 18 Larger Electrical Scale Static Transfer Switch

BROADCOM PROPRIETARY & CONFIDENTIAL 19 6 Months in the life of a ASTS Power Growth – Refresh Cycles – Great Data

BROADCOM PROPRIETARY & CONFIDENTIAL 20 Open Source Monitoring & Alerts Nice Graphs – Alerts, Thresholds, Notification lots of work…

BROADCOM PROPRIETARY & CONFIDENTIAL 21 Poor Man’s CFD Instrument the Data Center Understand Change w/o Blanking w/Blanking

BROADCOM PROPRIETARY & CONFIDENTIAL 22 Uber Data Center Application Expensive in $ and Resources – To Buy – To Implement Simple Tasks Become: Cumbersome Require Great Expertise Canonical Issues –Training –Support –Waiting for Godot

BROADCOM PROPRIETARY & CONFIDENTIAL 23 Who Cares? Some People Do.. Cable Management Icky Problems…

BROADCOM PROPRIETARY & CONFIDENTIAL 24 Cable Management Applications Highly Generalized – Not Data Center Specific – Carriers – Contractors – Vendors Specific

BROADCOM PROPRIETARY & CONFIDENTIAL 25 Visualization Packages

BROADCOM PROPRIETARY & CONFIDENTIAL 26 Theoretical Models

BROADCOM PROPRIETARY & CONFIDENTIAL 27 Cool But I Need… Need to Roll Up the Data - Pull Together Various Pieces on a Dashboard – Live Within Your Constraints Thresholds Deployment Rules Remediation – “Houston We Have a Problem” -Find All These – Planning Build Consensus – Team Understanding of Data Center Ecology Capacity - Relationship to Redundancy and Resiliency – Prediction ‘What if..?’ Various scenarios for: Refresh / Deployment / Growth – Hierarchical Relationships Achieving Balance Across Infrastructure UPS’s, PDU’s, Floor Layouts/Cooling Efficiently using resources and capital – Getting the most out of Data Centers – Change management Run a Project – We need to Deploy “X” (Space, Power, Cables Ports) Day –to- Day tasks – Translation into Work Orders

BROADCOM PROPRIETARY & CONFIDENTIAL 28 Data Center Infrastructure Management The Application Story Dave Eastman; Sr. Principal Project Manager’ IS Infrastructure; Due to the proprietary nature of the application and the fact that a decision to commercialize the product is pending, the application slides have been removed from this copy of the presentation. However, as discussed in the workshop if there is interest to learn more and possibly partner with Broadcom in the further development of the application contact should be made directly with Dave Eastman at Broadcom.

BROADCOM PROPRIETARY & CONFIDENTIAL 29 Direct Benefits Thresholds are understood and tracked Efficient use of data center Infrastructure Predictable consumption enables non-reactive procurement Change Management process is key to success Issues that we had no idea of before the application are now identified issues can be rectified during upgrades or planned outages What if scenario provides alternatives (stretches the $DC) – Adjust thresholds to understand the impact – Refresh opportunities – Some redundancy can be reduced if the impact is understood

BROADCOM PROPRIETARY & CONFIDENTIAL 30 Indirect Benefits Unbalanced or over load conditions rectified before they become issues The journey has allowed us to get commitment from all involved Next generation design improvements – Cabling – Power distribution – Density – Efficiency – Instrumentation is critical and there are options – Modular/POD designs allow latest technology to be implemented by only building what you need when you need it Rebates for refresh from Power companies

BROADCOM PROPRIETARY & CONFIDENTIAL 31 What Next? This is a Peer Review Workshop so... Tell us what you’re thinking... – Fill out the 1-page participant response survey

BROADCOM PROPRIETARY & CONFIDENTIAL 32 Lunch Round Table Discussion

BROADCOM PROPRIETARY & CONFIDENTIAL 33 Panel Q & A Dave Dalesandro – Director, IT X-Functional Architecture – Data Center Design and Management – Dave Holub – Principal Project Manager, - IT – Data Center infrastructure design architect – Dave Eastman – Sr. Principal Project Manager, - IT – DCIM Prototype Developer – Al Sorena – Manager, Critical Facilities – Vippin Chadha Regional IT Manager, North America

BROADCOM PROPRIETARY & CONFIDENTIAL 34 CFRT Wrap-up Networking and Informal Q&A

BROADCOM PROPRIETARY & CONFIDENTIAL 35 Broadcom Data Center Tour (for those interested) THE END