Broker Reciprocity Presented by The Reno/Sparks Association of REALTORS® MLS revised 2/8/01

Broker Reciprocity - Broker Overview l What is Broker Reciprocity? l Who Can Participate? l Rules, Regulations and Policies l Required Disclosures l Logo Display Requirements l Technical Overview l Selecting a Web Vendor l What’s Next

Who Can Participate? l To authorize display of listings: any active MLS Broker who has not opted out of the program. l To display listings on a website: any active MLS Broker who has not opted out and signs the required license agreements. l Note: individual agents can only “frame” data if broker is a data subscriber and if broker has given authorization.

Who Can License the BR database? MLS Brokers Only! Only You, as a MLS Participant, can license and display the MLS BR data on your website.

What About Agent Websites? Agents may display MLS data if: l Broker is a BR data subscriber. l Broker gives agent permission. l Broker accepts responsibility for compliance with rules.

Broker Cost to Include Data Only To allow your listings to be included in the BR data base and advertised on member websites, there is NO cost!

Costs to License the BR database l $240 setup fee for FTP file (unless broker’s chosen vendor already receives the file for another client). l $100 per month for the data feed, billed monthly on your Association Account. l Web design, hosting, maintenance costs, paid directly to vendor.

Rules, Regulations, Policies l Display can only include data provided. l Data must be updated at least once a week. l Data cannot be modified in any way. l Broker must retain control. l Data cannot be provided to 3rd party. l Data cannot be co-mingled with non-MLS listings.

A Broker cannot: l Brand another broker’s listings with his/her company logo. l Brand another broker’s listings with agent info/photo from an office other than the listing office. l Exclude identifying the listing office.

Required Disclosures l Data Source - RSAR MLS l Data Source - acknowledge listing broker l Accuracy Disclaimer l Copyright Notice l Less than Entire Database l Update Frequency

Display of Logo l Broker Reciprocity Logo must be placed on all listings other than the broker’s listings. l Brands data source. l Avoids confusion for consumers as to the source of the data.

Data Display Options There are only two options for displaying the BR Data: l Thumbnail Display -or- l Detailed Display

Thumbnail Display l Thumbnail display: maximum of 8 text fields, small photo (optional), BR logo (required) and link to full display information.

Detailed Display l Detailed display must include the BR logo, listing office name, agent’s name and the RSAR copyright notice and other applicable disclosures.

Basic Technical Overview l Data is transferred via FTP to your vendor (or your server). l Files sent daily, 8:00 a.m. PST. l Vendor imports the information into your website search engine.

Websites to Visit l l l l l

Already have a Website? l Work with your existing web designer to add the MLS search engine. l -or- work with a company that specializes in adding the MLS search engine to your existing website.

Don’t have a web site? (but want one!) l Get the list of questions to ask a web designer from the MLS. l Interview web design firms. l Don’t know who to contact? Try the RSARMLS Web Resource list or contact any web design firm l Select a vendor that fits your needs.

Choosing a Vendor You may select any vendor that you would like to work with or if you have an in-house web designer they can certainly do the work. However, if you are looking for resources, please consider contacting these vendors. Each has attended an orientation session, is familiar with the rules and policies. They are all interested in working with RSARMLS brokers. Talk to them all and find the best fit for you and your marketing goals!

Why use the Resource List? l All vendors on the list have attended an orientation session. l They are familiar with the concept. l They are familiar with the rules and policies; the “do’s and don’ts”. l They are interested in working with you

The Resource List *alphabetical l CompUArt: Autumn Taylor, l Onix Interactive: Dave Packwood, l Powernet: Steve Echevarria: l RMLSsearch: Alain Nissam, l RGJ.com: Lori Hanford: l Spidernet: Dave Zybert, Contact Merri Jo for more detail on these vendors

Other Broker Resources l Executive Summary (see Merri Jo) l MLS Rules/Regs l MLS Staff l Trained Vendor Companies

Are You Ready? l Select a vendor l Vendor meets with MLS staff l Sign the license agreement l Set up your website …and you’re on your way to new opportunities!