Competitive Strategies for the Future ASIDIC Fall Meeting September 10, 2007 Matt Dunie President, ProQuest
The Six W’s of Strategy Planning 1.Who 2.Why 3.When 4.Where 5.What 6.(W)how
Matt Dunie, President, ProQuest Dave Kellogg, CEO, Mark Logic Corporation Jan Fleming, Director, Business & Planning, American Psychological Association Russ Perkins, Founder & CEO, InfoCommerce Group Who: Panelists
It is the responsibility of business managers to create value, whatever the metric. Customer Focus + Driven Enterprise + Clear Business Vision Success Why: To be Successful
When: “The Future is Now!” George Allen, NFL Coach Now Future Year 1 Year 2
Where: Business Direction Set an ambitious course that can be achieved.
What: Blue Ocean Red Ocean Blue Ocean Where would you rather swim ?
What: Fast Follow “Slingshot” Effect
What: David and Goliath It’s okay to be # 2; The Innovation Solution – pick your shot!
“If you ain’t first, you’re last” Will Ferrel as Ricky Bobby in Talladaga Nights, 2007 What: Innovate & First to Market
(w)How : Business Objective Mission: What we do. Mission: What we do. Vision: What we strive for. Vision: What we strive for. Management, Execution & Empowerment