What we hope you’ll get today 1.Value of collaboration 2.Some how-to’s and don’t do’s 3.How to use cluster data/process to find leverage points for action 4.We’ll look at Targets of Opportunity Humboldt Made North Coast SBDC and Humboldt County Economic Development

Six Targets of Opportunity  Diversified Health Care  Building and Systems Construction and Maintenance  Specialty Agriculture, Food, and Beverage  Investment Support Services  Management and Innovation Services  Niche Manufacturing

How much do the Targets matter? CriteriaRegionTargets Job growth4%37% Firm growth1.5%23% Wage growth6%10-26% Together, the Targets of Opportunity Industries contributed 39% of the jobs and 53% of the wages in the region’s private sector over the last 15 years. CriteriaRegionTargets Job growth Update % -6.1% 37% 14.5% Firm growth Update % -15.5% 23% -8.8% Wage growth Update % 6.7% 10-26% 20%

Wordmark and Seal Key words, themes, color palette Producer Videos Brand Videos Points of Pride Facebook: 5,000+ friends Launching: Humboldt Made Fair Humboldt Made Receipt Buyer Tours Taste of Place Dinners Humboldt Made Kids

Humboldt Jewelry and Handcrafts Whimsical and vibrantly colored jewelry that’s made to last for generations - that’s the simple secret behind Holly Yashi, a classic Humboldt blending of art and business. Humboldt Cheese and Dairy Before making a world-renowned goat cheese, one often has to have goats. Cypress Grove Chevre founder Mary Keehn acquired her first goat the hard way: she had to catch it in the wild.

Who we are and how to get us  Michael Kraft Executive Director North Coast Small Business Development Center 707.  Jacqueline Debets Economic Development Coordinator WIB Executive Director Humboldt County Economic Development Division