Chicken Farm & Slaughterhouse Mr. Rami Barhoush, Board Member Palestine Poultry Company Ltd.

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Presentation transcript:

Chicken Farm & Slaughterhouse Mr. Rami Barhoush, Board Member Palestine Poultry Company Ltd

Palestine Poultry Company plc Investment Total Current Investment 20 M. USD Total Expansions Cost 12 M. USD Investor 9 M. USD PPC 3 M. USD

Slaughterhouse & Broiler Farms Target Markets Main target market will be the West Bank & Gaza Strip. Market size is approximately 45 million broiler chicks annually (12.5 Kg/capita). Market growth rate 3.5% annually. PPC market share will be 22% By Potential Export in Jordan & the Gulf region.

Market Sales Mixed will be as follows : Slaughterhouse & Broiler Farms Market Analysis

Slaughterhouse & Broiler Farms Distribution Local market will be classified into four territories: North, Center, South, and the Gaza Strip Outlets will be categorized as follows : PPC owned centres and authorized distributors Supermarkets,restaurants and food outlets

Slaughterhouse & Broiler Farms Competition Manual slaughtering and de-feathering small shops. Semi manual slaughterhouses (Birzeit & Ramallah) Smuggled products from Israeli slaughterhouses

Slaughterhouse Projects Competitive Advantage In-house professional veterinary inspection Fully Automated process with new technology Part of PPC integration (i.e: lower production cost ) Efficient distribution network Sufficient and well placed sales outlets.

Palestine Poultry Company plc Operating Results After Expansion 2012Before ExpansionItem 72 M USD17 M. USD Revenue 6.6 M USD1.6 M.USD Net Income 19%8%ROA