Coke/Pepsi Challenge

History In the 1970’s, Pepsi Launched the advertising campaign called “The Pepsi Challenge” Just like us, they had two cups labelled A and B 1 cup contained Pepsi, the other was Coke Results showed that more than half the people liked the taste of Pepsi over Coke

Let’s Take a Look at Our Results...

Results Question 1: Which brand of cola do you prefer? 57% 43%

Results Question 2: Do you prefer one brand over another? 65% 35%

Results Question 3: Why you chose to drink one cola over the other Taste 32% Parents Buy It 30% One is Too Sweet 17% Makes Teeth Feel Funny/ After taste 8%

And the Result! B A

Results Question 4: Which one was coke? (B) A B BOTH 48% 51% 1%

Results Question 5: Which one was Pepsi? (A) A B BOTH 51% 49% 0%

Results Question 5: Which cola did you like better? 47% 2% 51%

History Coke tried to do their own market research – but results constantly showed Pepsi being chosen as the better tasting cola Coke launched a commercial comparing the “Pepsi Challenge” to a monkey choosing the furrier tennis ball

History Coke continues to panic over the Pepsi Challenge and changed the formula of coke In 1985, coke introduced “New Coke” Pepsi threw a victory party and gave all their employees the day off “New Coke” continuously out performed Pepsi in taste tests Despite the taste tests – Coke continued to lose market share