Kelsey Griffith Arata Doba Brent Hampson

 Coke just launched a new global ad campaign for its signature cola, and is seeking to build a global juice business through deals in Latin America, Russia, and China.  80% of Coke’s profits come from outside of North America.  Coke sells more than 400 different kinds of drinks globally.

 Pepsi dominated during Soviet Era  In 2008, Coke had 28% market share of carbonated drinks, Pepsi had 15%  Each have 23.5% of nonalcoholic beverages

 Oil prices and an outflow of capital has shaken the Russian economy.  Russia’s banking system has made it tough for distributors to access credit they need to deliver goods.

52% of Coke’s annual volume in Russia comes from noncarbonated drinks. Coke expanded in Russia by buying out it’s second largest juice company for $500 million. One of Russia’s new drinks is it kvas, Kruzhka i Bochka (Mug and Barrel)