Coca-Cola Sydne Collier Amanda Haines Jacob Johnson Eric Launer Katie Shaw Zachary Slagle Mark Weyandt

Introduction Brief History of Coca-Cola Company Business Operation Industry Analysis Company Capability Environmental Analysis Competitors Performance Indicators

History John Pemberton, created the syrup in 1886 Asa Candler took control of the Company in 1891 after the death of Pemberton 1916, the unique contour bottle was introduced. 125 years later, Coca-Cola Company has marketed over 400 brands and over 2600 different products in over 200 countries worldwide.

Organizational Life Cycle Phase 1 – Initiation Phase 2 – Formalization Phase 3 – Expansion Phase 4 – Coordination Phase 5 - Participation

Birth of Coca-Cola Shareholders Growth

Formulation Introduced Bottle New Places Stock Prices

Robert Woodruff WWII Great Depression

1980-Current Diet Coke Sports 120 countries 1 billion servings per day

Coca-Cola Organizational Chart

Industry Analysis Ease of Entry Growth within Industry Intensity of Competition

Industry Analysis (Cont.) Substitute Products Bargaining Power Technology Innovation

Managerial Factors Social responsibility ◦Veterans Day celebration Organizational structure: decentralized Ability to attract and retain people Meeting competition

Competitive Factors Customer loyalty and satisfaction Market share Investment in research and development Supplier strength

Financial Factors Access to capital Profitability Financial stability

Technical Factors Level of technology used Production effectiveness ◦Invest $30 billion in new equipment Newness of equipment and technology ◦$100 contract with Dell Strength of patents

Environmental Scan Economic Factors ◦Recession Political Factors ◦Childhood Obesity and New York Social Factors ◦25 and under

Environmental Scan Technological Factors ◦PlantBottle Competitive Factors ◦Pepsi Geographical Factors ◦200+ countries

Coca Cola’s Competitors Top selling soft drink company in the world Main competitors ◦PepsiCo Company(Pepsi) ◦The Dr. Pepper Snapple Group(Dr. Pepper)

Financial Comparisons Total Revenue Net IncomeTotal Employees Coke47.6 Billion8.8 Billion146,200 Pepsi65.70 Billion5.92 Billion297,000 Dr. Pepper5.97 Billion625 Million19,000

What they Compete On Regular Cola ◦Coke Leader Diet Cola ◦Diet Coke Leader Lemon Lime ◦Sprite Non caffeinated leader, Mountain Dew caffeinated Leader Orange Flavored ◦Fanta Leader Root Beer - A&W Leader

Future Success Coke is obviously the most successful soft drink out there Less people drink Soda Have to be innovative to continue to be leader

Market Share Industry Leaders ◦Coca Cola: 43% ◦Pepsi Co: 31 % ◦Cadbury Scweeps: 18 % ◦Other: 8%

Sales Growth Increasing trend in revenue 2011 fiscal year first quarter ◦Increase in net income by 18% Annual divided yield ◦High compared to other companies

SWOT Analysis StrengthsWeaknesses Leading brands Customer loyalty/relationships Management Production Quality ◦Bottling process Weak Brands ◦Odwalla Poor access to distribution Management Low customer retention

SWOT Analysis OpportunitiesThreats Changing customer tastes Technological advances Change in population age New distribution channels Closing of geographic markets Technological advances Tax increases Change in population age New distribution channels

Competitive Strength Assessment Key Success Factors ◦Quality/product performance ◦Reputation/image ◦Customer service capability ◦Technological skills ◦Manufacturing capability ◦Marketing distribution ◦Financial strength ◦Relative cost position

Strategic Issues Employees offering to sell trade secrets International problems related to unions Trouble with distributers Inflated earnings Racial discrimination Contamination scares

Improving the Company Corporate Giving ◦Water stewardship ◦Healthy and active lifestyles ◦Community recycling ◦Education