GOING PLACES—A HISTORY OF COKE Kortnie Morgan Period 5

INTRODUCTION A Brief History Moving with the Times Packaging Products Advertising Small Beginnings Logo History Summary

A BRIEF HISTORY Founder Dr. John Pemberton, Pharmacist Founded Atlanta, Georgia May 8, 1886 Purchased by Asa Candler in 1890 Purchase price $2,300

MOVING WITH THE TIMES

PACKAGING oz hobble skirt bottle 1955 – 10, 12, 26oz bottles 1960 –12oz Metal cans 1977 – 2 liter bottles

PRODUCTS Sprite Tab Coke & Diet Coke with Lemon Coke & Diet Coke Vanilla Coca-Cola C2 Coke & Diet Coke with Lime

FROM SMALL BEGINNINGS Sales per day drinks Billion +21 Billion in sales Operates in 200 countries Produces 400 Brands

ADVERTISING SLOGANS 1929 The Pause that Refreshes 1936 It’s the Refreshing Thing To Do 1972 I’d Like to Buy the World a Coke It’s the Real Thing

LOGO HISTORY

SUMMARY In 1886 workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. From small beginnings in Atlanta Georgia to International icon, Coke has changed the world