Strengths Diversifies product mix Open diaspora market High Category Recognition among diaspora market Weaknesses No brand recognition Stronger.

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Presentation transcript:

Strengths Diversifies product mix Open diaspora market High Category Recognition among diaspora market Weaknesses No brand recognition Stronger flavor than American sodas Limited target market Opportunities New jobs in bottling plants Potential American market Open the American market for other international sodas Threats Home Brews Redd’s Increased Health Concerns S.W.O.T

Radio Transcript 1.Whatcha drinkin’? 2.Stoney Tangawizi 1. Tanga-what? 2. Stoney Tang-a-wizi, taste it 1.Whoa that’s got bite 2. Kwetsa! Yea that’s the real ginger taste 1.Huh? Mmm that’s good, what’s it called again? Tanga… 2.No just Stoney is fine.

Best case scenario: All 22 million IC’s drink 1 can of Stoney in one year. Coke spent 7% of sales on advertisement. Following the same logic: Coke has $8.1 mil to establish the bottling plant, for safe measure. These are funds coke would allocate for the repositioning.