Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee (IRC) and the IS Alumni Advisory Council Recruiting Committee (ISACRC) interact to recruit new students?

IS Alumni Advisory Council Recruiting Committee Dr Reiser Chair: Marguerite Foxon Subcommittees (not identified) Darren BrooksEric Sikorski Other Alumni members (un- named) How do the IS Recruiting Committee (IRC) and the IS Alumni Advisory Council Recruiting Committee (ISACRC) interact to recruit new students?

?? IS Alumni Advisory Council Recruiting Committee currently reports to Reiser Dr. Reiser 2004 – 2006 Jim Russell (former faculty) MS assistant Keller’s Assistant Consulted with Reinhart Lerch (ODDL) Dr Keller ??? - ??? Dr. Dennen ??? - Current added Admissions/Recruiting Coordinator position ( currently held by Christy Suggs) Dr Johnson History of the IS Recruiting Program

Communication Website Social Media Facebook LinkedIn Twitter Outreach Researchers promote at conferences Promote using national orgs (e.g. ASTD, eLearning Guild, etc) Recruiting trips Invite prospective students to visit the campus Target under- represented groups Funding Is funding enhancement available from the University? Reach out to corporations who reimburse tuition for their employees Keep Records Survey Current Students about what recruitment tactics worked Determine what strategies work in finding highest quality students Do competitive analysis on other programs Idealized Recruiting plan, reference in the notes

Ongoing Maintenance of Recruiting Program Recruiting Plans Implemented Recruiting Planned for the Academic Year Recruiting Budget Established Conference Events Identified Advertising Opportunities Identified Website Updates Planned Conference Event Participation Communicated Sign up for event Plan boothPlan Travel Market using , website, social media Share Post Mortem after the event Place advertisements in line with identified opportunities Monitor effectiveness of ads Prepare end of year ROI report on effectiveness of ads Website Intern Identified Website updates completed Monitor website for student interest Ongoing maintenance of website to coincide with all recruiting events Improve SEO of the FSU IS program Re-establish Recruiting Budget Annually Evaluate Previous Year’s Conference Event Post Mortem Reports Identify Conference Events for the next year Evaluate Annual ROI report on Advertising Efforts Identify Next Year’s Advertising Opportunities Website Updates Planned Process Map for FSU IS Recruiting

Process Step Map (by role) for FSU IS Recruiting - Planning Recruiting Activities IRC Chair Budget Planning Establish BudgetFill out University Paperwork so fees are allocated to Recruiting s Conference Planning Evaluate Report of suggested conference events prepared by ARC Approve Conference Events Advertising Planning Evaluate Report of suggested advertising initiatives prepared by ARC Approve Advertising Initiatives Website Planning Identify Website InternCreate list of updates for the IS Website IRC Admissions/ Recruiting Coordinator (ARC) Conference Planning Identify Conference eventsCreate report for the IRC Chair Communicate approved Conference events to Faculty, ISARC, and ISSA Advertising Planning Identify Advertising OpportunitiesPlan Social Media initiativesCreate report for the IRC Chair ISARC Chair Conference Planning Provide input to the ARC on the Approved Conference Events ISSA Conference Planning Provide input to the ARC on the Approved Conference Events

Process Step Map (by role) for FSU IS Recruiting - Implementing Recruiting Activities MK AY Contacts Check for AY applications/requests for information Create application folderLog information in the contact log Notify the IRC ARC of new AY contacts Website Answer requests for information sent by the WI Forward requests for information sent by WI as required to appropriate individuals IRC Chair Conference Approve conference booth plansPrep faculty and students who present at other conferences to speak about the recruiting program Attend conferences to perform IS Recruiting Advertising Place advertisements in accordance to approved plan Track all contacts for responses to direct advertising Website Manage the Website Intern ARC Conference Register for conferencesPlan booth presence at conference Website Monitor SEO of Website and social media Suggest enhancements to SEO to IRC chair and WI AY Contacts When MK sends notification of AY applicant, notify ISARC chair, faculty, and ISSA ISARC Chair Conference Coordinate alumni to attend conferences to support the IS Recruiting effort AY Contacts Coordinate alumni to respond to AY contacts sent by ARC ISSA Conference Coordinate students to attend conferences to support the IS Recruiting effort AY Contacts Coordinate students to respond to AY contacts sent by ARC Website Intern (WI) Website Update website per IRC ChairForward requests for information to MKPost updates for faculty and staff

Process Step Map (by role) for FSU IS Recruiting - Planning Recruiting Activities IRC Chair Budget Maintenance Establish BudgetFill out University Paperwork so fees are allocated to Recruiting Conference Maintenance Evaluate post-mortem report from the ARC to determine what process improvements can be made to conference recruiting Advertising Create end of year report outlining ROI of Advertising and Social media efforts Determine what improvements in ROI can be made for the next year IRC ARC Conference Maintenance Create post-mortem report for each conference, detailing what did and did not work for IRC Chair Provide the report to ISARC Chair for any further suggestions Website Maintenance Create end of the year status report on current state of SEO for the IRC Chair ISARC Chair Conference Maintenance Review Conference post-mortem report

Competition san diego state: wayne state: ogy/ UGA: Indiana Penn State: ultyContactInformation.shtml Arizona State

Part 1: Applicant IdentificationApply Yourself (AY) Process Student applies via FSU Admissions Department s prospective student Mary Kate manually checks for new submissions from Admissions Creates application folder Rates the student MS – Tristan Johnson PhD – Allan Jeong Logs in the contact log Provides address to faculty Provides address to ISACRC Provides address to ISSA The Apply Yourself process allows individuals to apply for the program. Once they have applied or expressed interest in the program recruiting efforts begin.

Part 2: IRC Evaluate contact log, rating Part 2: Recruiting Activities of the IRC, faculty, ISACRC, and ISSA after AY contact