Vivergy/ Big Data Utah Final Competition Kevin Kononenko, Founder and CEO September, 2014

What is the problem here? Parents care deeply about their children’s health. But they do not realize energy consumption affects their children’s health through air pollution Children in Salt Lake City breathe in about 10 cigarettes of air pollution over the course of the year. This is equal to living with a smoker for 4 months out of the year. An average Salt Lake City area classroom has an estimated 4 children with asthma, who are especially sensitive to air pollution.

What is Vivergy? Vivergy is a web tool for visualizing your impact on local health due to energy consumption. After filling out a questionnaire in each of the 4 categories, you get a personalized score, and suggestions on how to reduce it.

What is Vivergy? We are focusing first on childhood asthma attacks + unhealthy air. This is our “Groups” feature. Once you sign up with a group, you can compare yourself to others and see how your impacts add up.

Three Pillars of the Vivergy Platform We do not just give people numbers. We provide graphical representations of the problems, and give them visual rewards when they complete solutions. Data Visualization We frame our numbers by comparing you to others in your community, so that you can judge what success looks like, and shoot for goals related to competing with others Social Psychology We use gaming principles to keep people engaged, and encourage them to take further action on making local children healthier. There is no shortage of options. Gamification

How can we help people in Utah? Our groups feature and geofencing allow us to report data from only the nearest air monitoring station, and help you visualize how your actions add up with others in your direct vicinity. We hope to sign up a bunch of local groups in a given area, and create a focused push on their individual community- this is the idea of creating a scale that people can understand, rather than global scale. We provide actionable steps on an individual basis, customized for each user.

What is our innovation? Proprietary algorithms that link energy consumption amounts to estimated health impacts (trade secret) Unprecedented granularity on the actions of others around you, data insights on how positive actions add up. We keep all the science on the back end- we present data to users in metrics that are easy to understand. We are talking about air pollution when everyone else is talking about climate change

What data sources are we using (and to what extent? Airnow API Scalable and reliable data feed that allows us to give users relevant air quality statistics up to the latest hour EIA API Allows us to use unique energy mixes for different states to provide accurate pictures of contribution to air pollution due to home energy. Also provides predictive/ machine learning possibilities from their massive data bank CDC Asthma Data Gives users insight to asthma in their local community, so they can learn who is affected most by air pollution. Research by C. Arden Pope at BYU Formulas for our back end, influential research on impact of air pollution

What are we making open source? Currently- We just have the cigarettes and months of residence with a smoker calculations available via an API. Anybody can plug in their data in terms of PM 2.5 and get an estimate in these more understandable measurements. If you need it- we can create an API for the entire Vivergy system, so that you can plug in your energy consumption data and find out the reduction in V Score.

Team Kevin Kononenko- Founder, CEO University of Michigan Class of 2014 Involved in two start-ups as undergrad. Cut deals with Dart Container Corp, Eco Products Passionate about creating strategies that work within people’s current value set Dom Parise- Lead Developer University of Michigan College of Engineering Class of 2015 Tech Chair in KTP (IT fraternity) Founder of KTP Development Team Leadership skills, incredible work ethic, back end expertise Other Team Members Justin Anderson, Michigan Class of 2015, Front End Jeremy Wdowik, Michigan Class of 2015, Front End Nole Walkingshaw, Salt Lake City Government, Community Relations

What are next steps to help us have the biggest impact possible? Let’s get more people on the site, address air pollution in SLC community Connections with community groups in Salt Lake City This does not even have to be direct money, we can do a partnership between non-profit or city and us, and build exactly what you want after getting some grant money to do it. Multiple creative solution Fundraising- Investors or Grant Money