PLANNING QUESTIONNAIRE RESEARCH Mr. Toth Patten, Mildred L. (2001). Questionnaire Research: A Practical Guide. 2nd ed. Los Angeles, California: Pyrczak.

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Presentation transcript:

PLANNING QUESTIONNAIRE RESEARCH Mr. Toth Patten, Mildred L. (2001). Questionnaire Research: A Practical Guide. 2nd ed. Los Angeles, California: Pyrczak Publishing.

What is a Questionnaire? Questionnaire: A list of questions, usually printed, submitted for replies that can be analyzed for usable information. Questionnaire: A list of questions, usually printed, submitted for replies that can be analyzed for usable information.

Advantages and Disadvantages of Questionnaires Advantages Advantages Easy way to collect data Easy way to collect data They are easy to score They are easy to score Participants don’t have to give out their name Participants don’t have to give out their name Questionnaire research is inexpensive Questionnaire research is inexpensive Disadvantages Disadvantages Response rate for questionnaires is low Check box answers do not provide an in-depth answer Respondents do not always give accurate answers

Preparing Written Objectives for a Questionnaire The first step in conducting questionnaire research is to prepare a written list of specific objectives for the research. The first step in conducting questionnaire research is to prepare a written list of specific objectives for the research. The more specific you can be, the more likely it is that you will avoid getting off track while writing your questionnaire. The more specific you can be, the more likely it is that you will avoid getting off track while writing your questionnaire.

Prepare Written Objectives for a Questionnaire – Poor Example Poorly Written Objective: Poorly Written Objective: To explore customers’ satisfaction with their service visit to the repair shop of an automobile dealer. To explore customers’ satisfaction with their service visit to the repair shop of an automobile dealer.

Prepare Written Objectives for a Questionnaire – Improved Example Improved Written Objective: Improved Written Objective: To determine customers’ satisfaction with their service visit to the repair shop of an automobile dealer in terms of: To determine customers’ satisfaction with their service visit to the repair shop of an automobile dealer in terms of: How long they waited before being greeted by customer service How long they waited before being greeted by customer service The availability of parts for the repairs The availability of parts for the repairs Correctly fixing the automobile Correctly fixing the automobile Amount of time taken to fix the automobile Amount of time taken to fix the automobile Getting a status report while waiting for repairs Getting a status report while waiting for repairs Having the repairs completed when promised Having the repairs completed when promised Getting an explanation of the work performed Getting an explanation of the work performed The cost of the repairs The cost of the repairs

What is Covered in a Questionnaire Use of a product or service Use of a product or service How often have you done something How often have you done something Education/employment status Education/employment status Age range Age range Do you approve or disapprove of something Do you approve or disapprove of something Order of importance of people, places, or things Order of importance of people, places, or things Income level Income level Your evaluation of a person, place, or thing Your evaluation of a person, place, or thing What are your thoughts about something What are your thoughts about something

What Else Is On Questionnaires? Logo of the business Logo of the business Directions for filling out in the questionnaire Directions for filling out in the questionnaire Prize/free product offerings Prize/free product offerings

Close-Ended/Open-Ended Questions Close-Ended Question: A question that asks the participant to choose one answer out of a set of answer choices. Close-Ended Question: A question that asks the participant to choose one answer out of a set of answer choices. Open-Ended Question: A question that asks the participant to give a written response for the answer. Open-Ended Question: A question that asks the participant to give a written response for the answer.