THE RACE OF CHAMPIONS HOST VENUE PRESENTATION

THE ROC WORLD FINAL IN YOUR COUNTRY

OVER 20 YEARS OF INNOVATION Since its creation in 1988 the Race Of Champions has been the end of season finale for the world’s best drivers For over 20 consecutive years ROC has promoted the best of motorsport to a larger audience through: innovative competition concepts easily accessible venues for spectators

BRAND BUILDING

THE RACE OF CHAMPIONS The world’s best drivers from F1, World Rally, Touring Cars, NASCAR, X-Games, Le Mans, etc They battle head-to-head in identical cars to find the fastest of them all: “The Champion of Champions”

THE ROC NATIONS CUP A unique chance for the world’s top drivers to compete as a team representing their own country in the quest for the title “The World’s Fastest Nation”

ROC REGIONAL FINAL An annual event where the best drivers from your country compete against the most important countries in the region The winning country qualifies for the ROC Nations Cup World Final

ROC NATIONAL FINAL An annual competition between the best drivers in your country The two best (or a pre-selected team captain and the winner of the National ROC) represent your nation in the ROC Regional Final and as host nation in the ROC World Final

SPECTACULAR SHOWS The ROC Show also includes many spectacular exhibitions and shows including: Freestyle motorcycle and MC Stunt shows Car exhibitions and car stunts DJs and cheerleaders

BRAND BUILDING

LOTS OF FUN FOR THE FANS Spectators can vote for the most spectacular shows and win “money can’t buy” prizes like a co-drive with one of the world’s best drivers in the Race Of Champions – and it’s all thanks to you!

THE “HOME” OF ROC Create a permanent track open throughout the year: Unique driving experiences for corporate and high-end private clients not available anywhere else in the world Clients drive the exact same competition cars as Schumacher, Vettel, Button, Loeb, etc Compare their lap times with the world’s best in identical conditions; driving the exact same cars on the same track used for the Race Of Champions

BRAND BUILDING

TARGET KEY TOURIST MARKETS Create Special “Driving Experience Events” held throughout the year on the ROC track targeting: Key tourist markets – such as Germany with a German star driver, UK with a British star driver, France, Scandinavia, Australia, USA, etc Local driver training courses with world class instructors to be held throughout the year

MARKETING OPPORTUNITIES ROC offers include: Great branding opportunities One of the best hospitality experiences in sport Unique platform for product demonstrations and launches Consumer promotions and internal incentives with unmatchable prizes

ROC VENUE PARTNER BENEFITS 1. Your name forming part of the event title, i.e. “The Race Of Champions XXXXX 2012” or “The Race Of Champions 2012 – Presented by XYZ” 2. Images of drivers visiting the host venue – and the region’s most famous landmarks and sights featured in international TV broadcasts As the Race Of Champions Official Venue Partner you will benefit from:

BRAND BUILDING

A WORLD CLASS BRAND 4. A corner of the track exclusively branded and named after your company or preferred brand 5. Start/Finish Arch 6. Podium 7. Paddock area 8. Press conference backdrop 9. Giant cross-over bridge As the Race Of Champions Official Venue Partner you will benefit from association with the world’s best drivers – plus great brand exposure including:

GREAT BRAND ASSOCIATION 10. As Venue Hosting Partner your name and logo will be included on: The full pre-event advertising campaign including posters, flyers and all media ads (print, TV, internet, etc) TV graphics Backdrops in the media centre and all other key areas at the venue The cover of the official programme Most of the competition cars

BRAND BUILDING

ENGAGE WITH OUR AUDIENCE 11. Huge target audience promotion chances at the Race Of Champions World Final and Regional Finals 12. ROC imagery and content usage for pre- and post-event activation throughout the year, including: The Race Of Champions name and logos ROC photos and visuals ROC video clips

ROC AUDIENCE APPEAL 13. Access to ROC’s database Independent Spectator Studies show: Over 90% overall satisfaction 93% positive image of ROC sponsors 78% Male 36 years average age 30% in management position 49% attendance with family 42% attendance with friends

14. As ROC Venue Hosting Partner you will benefit from a strong presence on our website raceofchampions.com including: Name in title Ad banner on home page Press releases Links to your website Web and mobile-based competitions with ‘money can’t buy’ prizes for consumer promotions

UNFORGETTABLE EXPERIENCES 15. ROC partnership provides unforgettable experiences for your VIP guests and powerful incentives for your sales force and consumer promotions: Co-drives with the world’s best drivers in the Race Of Champions Invitations to the exclusive ROC VIP Club ROC paddock passes Driving experiences on the ROC track for clients, promotional winners and staff

YOU CAN RACE WITH THE BEST

A WORLD CLASS EVENT The drivers The competition cars The competition concept The ROC brand (logos, photos, videos, etc for the event and promotions throughout the year) Transport of the competition cars Flights and hotel accommodation for the drivers 16. ROC delivers turn-key operation to guarantee a world class event including:

AN EXPERIENCED ORGANISATION 17. Design of the ROC parallel track 18. Supervision of the track construction by our experts 19. Key staff required for the successful organisation of the event (working together with local staff) 20. Salaries, flights and hotel for international ROC staff 21. The chance to ensure that ROC event is at least “carbon neutral”

TURN-KEY OPERATION

GUARANTEED MEDIA EXPOSURE 22. Strong presence in global press releases and at the website from announcement until the event 23. TV production and distribution worldwide (Live, News, Highlights programmes): Images from ROC broadcasts are watched by more than 100 million viewers in over 200 countries TV production in HD since 2004 ROC coverage LIVE and throughout the year on the internet

BASIC LONG-TERM PARTNERSHIP 24. Venue Partner pays licence fee, track, running costs for Driving Experience and rebuild of cars for ROC 25. Until it recovers its full investment, the Venue Partner receives 100% of revenue from: a. Ticket sales b. Hospitality c. Sponsorship d. Food & beverage sales e. Driving experience (all year) Followed by a profit share