2013 NASCAR SEASON

MRN was established in 1970 by Big Bill France, founder of NASCAR and the world famous Daytona International Speedway Motor Racing Network is a fully licensed National Association for Stock Car Auto Racing broadcast partner for all of MRN’s live event broadcasts and several ancillary programs bearing the NASCAR brand MRN is a wholly-owned subsidiary of International Speedway Corporation, a publicly traded company that owns and operates 12 of the nation’s major NASCAR-sanctioned motorsports facilities along with MRN and Americrown Services Corporation More than 650 affiliate radio stations nationwide carry some form of MRN’s play-by-play NASCAR coverage and ancillary programs MRN is the only NASCAR licensed terrestrial radio network MRN reaches more than 20 million listeners per week

DEMOGRAPHICS Arbitron Motor Racing Network Custom PPM data, 2011 race season 3-1-2012.

DEMOGRAPHICS

2012 ARBITRON CUSTOM STUDY Analysis of Individual Races Arbitron Motor Racing Network Custom Diary data, 2011 race season 3-1-2012.

PPM RACE VS. NON-RACE DAYS Arbitron Motor Racing Network Custom PPM data, 2011 race season 3-1-2012.

FANS WHO KEEP UP WITH NASCAR ON RADIO NASCAR fan attitudes: radio listeners versus non-radio listeners. Below is a series of statements about NASCAR and its sponsors: NASCAR Fans who Listen to NASCAR on the Radio NASCAR Fans who Do Not Listen to NASCAR on the Radio Index I'm very familiar with companies that sponsor NASCAR and its drivers. 74% 61% 121 * During tough economic times, I will continue to support NASCAR sponsors more than other brands because of the commitment they show to the sport. 63% 42% 150 * I support NASCAR sponsors more than I support sponsors of other sports. 62% 36% 172 * I feel loyal to NASCAR sponsors and purchase their products / services because of their involvement in the sport. 59% 38% 155 * I always buy products or services from companies that sponsor NASCAR 53% 35% 151 * I always participate in NASCAR sponsors' promotions, such as sweepstakes, coupons, mail-to-win, etc. 52% 30% 173 * Source: Ipsos, 2009 NASCAR Brand Tracker. The asterisk (*) indicates statistical significance at the 95% confidence level. Question: Below is a series of statements people have made about NASCAR and its sponsors. For each statement, please indicate whether you agree or disagree, moderately or strongly. There are no right or wrong answers. What you think is what matters.

FANS WHO KEEP UP WITH NASCAR ON RADIO NASCAR fans who listen to NASCAR content on the radio appear more likely than those who do not to be middle class. Income Distribution NASCAR Fans who Listen to NASCAR on the Radio NASCAR Fans who Do Not Listen to NASCAR on the Radio Index Less than $30,000 26% 100 $30,000 - $50,000 24% 22% 109 $50,000 - $75,000 18% 133 $75,000 - $100,000 13% 19% 68 * $100,000+ 15% 87 Source: Ipsos, 2009 NASCAR Brand Tracker. The asterisk (*) indicates statistical significance at the 95% confidence level.

NASCAR RADIO FANS TURN DOWN THE TV Example “Other” reasons: When TV goes to commercial I can still know what the race is doing. better field rundowns of positions Like to listen to radio broadcast because they just don't talk about only a few of drivers. Less irritating. action always happens and some stations dont break in commerical more important and the get to see a replay sometimes hear things on radio that you don't on tv. sometimes the TV announcers get side tracked, and the information they are giving means nothing to me at the time, I want to hear about the current race not the flat tire that took out the no name somebody two years ago in the same race! they make it sound more exciting than it really is watching it live. The MRN/PRN announcers are more concerned about what is going on out on the race track and not about shop news..we can get that stuff with all the other Nascar programs on TV..we want to hear the race! Most of the time I turn down the sound when the race is broadcast on ESPN. I love it when it is on TNT the most but FOX is second. Mostly when the races are on TNT Only during Fox broadcasts NASCAR Fan Council Post-Race Survey: Fielded November 16-17, 2009

‘SPONSOR DIVERSITY’ OF NASCAR IS AN UNDERSTATEMENT There is not one sponsor category more predisposed to NASCAR advertising than another Financial institutions, flower shops, furniture companies, jewelry retailers, insurance companies, and food chains (to name a few) find advertising in NASCAR radio to be profitable NASCAR’s P1 listeners ARE predisposed to purchasing products advertised in their favorite sport

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