BlackBerry™ Wireless Solution Enterprise Strategy and Development Framework Angelo Fasulo (afasulo@rim.net)

The Email Revolution Email is used extensively by 2/3 of business travellers - Messaging Online Email is the Internet’s “Killer App” 74% of Internet users report that “Email is Essential” Email is the most frequently used application for 96% of Internet users Jupiter Communications Attitudes, Behaviour and Demographics of the Online Population 72% mobile laptop users frequently dial in for email - ResearchPortal.com 2

Managing Mobile Computing Selecting and Deploying Handheld Solutions Identify which user groups need handheld solutions: VIPs Executives Business Travellers Sales, Business Development, Marketing, Field Service … Office/Campus Nomads IT help desk “Meeting People” Managers, Project Leaders… Characteristics Mobile Users Away from desk >20% time Interpersonal Contact Partners, customers, suppliers sub-ordinates

Managing Mobile Computing Selecting and Deploying Handheld Solutions Evaluate the needs of mobile users: Needs Analysis Identify the specific applications that users will require email PIM line of business solutions Select the device characteristics which are most suitable for users’ needs form factor remote access user Interface

Managing Mobile Computing Selecting and Deploying Handheld Solutions Define IT requirements for managing handheld solutions: security centralized administration standardization integration with enterprise systems support asset management Priorities: meet needs of mobile users maximize security and control minimize total cost of ownership

What is BlackBerry? The leading wireless email solution designed specifically for corporate environments Provides a unique combination of hardware, desktop tools, server software and service Provides a wireless extension of an email mailbox and address Allows you to send, receive forward and reply to email messages from the palm of your hand Provides a powerful wireless handheld with embedded wireless modem, integrated software applications, easy-to-use keyboard and backlit screen

Benefits For Mobile Professionals Save Time No more dialing-in to check email from your hotel room at the end of the day Deal with your email when it’s convenient for you Enhance Productivity Stay on top of a growing inbox and communicate effectively when you’re on the go Quickly share information via email, phone* or SMS* Improve Responsiveness Immediately respond to important messages Convey information quickly and discreetly Send messages at your convenience *Check with Service Provider for Availability Day-to-day BlackBerry delivers real benefits to end users. When travelling or away from your desk, time is saved by dealing with email using travel time or free time between meetings. This productive use of downtime not only makes users more time effective but also boosts their communication productivity. And improved communication productivity ripples through the organization as important and time critical messages move promptly, enhancing an organization’s responsiveness. All this takes place in an unobtrusive and convenient way, allowing end users even more mobility in their daily work.

The BlackBerry Wireless Email Solution Advanced Wireless Handhelds BlackBerry Desktop Software Email Integration Options BlackBerry Enterprise Server Compelling Return On Investment Strong Development Environment

Advanced Wireless Handhelds BlackBerry 5820 Wireless Handheld™ Wear/carry “palm size” form factor Tone, vibrating, LED notification Backlit Keyboard User-selectable 13, 16 or 20 line display Ideal for displaying web content or applications Reverse backlight Rechargeable lithium ion battery Docking and charging cradle 8MB Memory Intel Flash RAM Ample memory for data intensive users and third party applications Built on Java Platform Provides industry standard programming environment Integrated Applications Email, organizer, SMS, phone, browser Built-in headset jack supports add-on phone application

BlackBerry 5820 Phone and SMS Services With integrated phone functionality, BlackBerry also supports optional GSM services Easily place and receive phone calls SMS Quickly exchange short text messages with other SMS-enabled devices Now you can manage all of your important communications from a single, integrated wireless handheld!

BlackBerry 5820 Wireless Internet Services Optional Internet services are available that allow mobile access to information on the web Retrieve a wide range of information, including up-to-date stock quotes, news, travel, sports, entertainment, weather reports and more. Stay connected and informed with easy web access wherever you go.

BlackBerry Desktop Software v3.2 Unified Desktop Software - supports both Java-enabled (BlackBerry 5800 Series) and C++ handhelds (RIM Wireless Handhelds™) Runs on desktop PC Integrated suite of applications that provide: Organizer synchronization Email synchronization and filtering* Information backup utilities Application loader *Available with enterprise integrations only

Email Integration Options BlackBerry allows you to choose the type of integration that suits you best: Integrate your handheld with a new web-based email account Integrate your handheld with an existing ISP email account* Integrate your handheld with an existing corporate email account Now with BlackBerry, users can choose the level of email integration that suits them best. The different email integration options are:   1. Integration with new handheld email account With this option, there is a new email address provided with the handheld, from which users can send and receive email messages. This email address would be provided to users from their service provider. This new email account is a personal and private Internet /web-based email address which can be accessed through the BlackBerry Web Client. All email messages are stored in this account. (i.e. user@blackberry.carrier-name.blackberry.net) 2. Integration with existing ISP email account With this option, users can integrate their BlackBerry handheld with an existing ISP account. Using this integration option, messages sent and received from the handheld use the ISP email address. Copies of messages sent to your ISP account are retrieved by the BlackBerry Web Client and sent to the BlackBerry handheld. Messages sent from the handheld will appear to come from your regular ISP email address. (i.e. user@isp-name.com) 3. Integration with existing enterprise email account With this option, users can integrate their BlackBerry handheld with their existing enterprise email account. All messages sent to your corporate email account are forwarded to your handheld and messages sent from the handheld will come from your regular corporate email account. This integration works with Microsoft Exchange or Lotus Domino corporate email servers and requires BlackBerry Enterprise Server software to be running within the corporation. (i.e. user@company-name.com)   *Check with Service Provider for Availability

BlackBerry Web Client Enables ISP email account integration or provides integration with a new email address The BlackBerry Web Client is a console from which users can: Access the web mail account Compose, send, read and reply to email using a web-client. Download attachments sent to the BlackBerry handheld. Configure the email filters and other BlackBerry settings Define which messages are sent to the BlackBerry handheld based on a variety of parameters such as ‘sent from’, subject, priority level Set auto-signature for email sent from the BlackBerry handheld *Available to users with the new handheld account or ISP integration options with the BlackBerry 5820 handheld Check with Service Provider for Availability

Enterprise Integration Overview BlackBerry handheld is seamlessly integrated with existing enterprise email account Messages sent and received from the handheld use your regular corporate email account (ex. username@company-name.com) Works with Microsoft Exchange or Lotus Domino corporate email servers Advanced security using Triple-DES encryption Centralized administration and support End-to-end solution: Powerful wireless handhelds Desktop tools Server software Nationwide airtime

Enterprise Integration BlackBerry Enterprise Server Add-on software Integrates with existing Microsoft® Exchange or Lotus® Domino® systems Performs email redirection and encryption Allows for wireless calendar synchronization* Provides: Scalable wireless messaging architecture Centralized administration and control End-to-end security Monitoring and tracking tools * Requires BlackBerry Enterprise Server v2.1 or higher

Enterprise Integration How Does It Work? Someone sends an email to your email address. Email arrives at your desktop PC. BlackBerry compresses, encrypts, and forwards the message. Email is forwarded to the handheld via the (Internet and) wireless network. The handheld receives, decrypts, and decompresses the email. Respond to email using the keyboard on the BlackBerry handheld. 2 3 4 5 1

Enterprise Integration BlackBerry Provides Compelling Return on Investment A study of BlackBerry™ users by one of the top ten research firms in the world, Ipsos-Reid, has found that the value returned by BlackBerry in productivity, immediacy and direct cost savings can be nearly immediate. 94% of BlackBerry users agree that it has improved their ability to stay on top of their email 93% agree BlackBerry has allowed them to convert downtime into productive time The typical BlackBerry user reports they recover 53 minutes in downtime each work day Direct cost savings are achieved through decreased RAS, mobile phone and PDA/pager usage

BlackBerry 5820 Powerful and Expandable Java Platform The BlackBerry 5820 is built on a Java platform to provide an industry standard programming environment for application development Java 2 Micro Edition (J2ME) is a Java subset designed for embedded and handheld devices Benefits of Java and J2ME: Reduced cost of service by separating function from content Robust, fast, and always available functions Local persistent storage of data Security Remote updates of application code

BlackBerry Server As a Wireless Gateway Secure, encrypted pipe for email and application data Open, extensible interface, based on open web standards Interface with browser or client application (J2ME) Ability to PUSH data to the device Public Networks JAVA Firewall BlackBerry Enterprise Server with Mobile Data Service Corporate Application Servers BlackBerry Handheld HTTP, 3DES, Push

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Enterprise Integration Why BlackBerry? Completely wireless handhelds Integration with existing email ‘Always On, Always Connected’ Easy-to-use Advanced security IT friendly End-to-end solution Compelling Return On Investment

Hear what experts have to say… “The best way to remain continuously connected to your business email” – CNET “Wins, hands down” – Forbes “The winning solution for on-the-go email” – Industry Standard “First Class Rating” – Wired “Would recommend it to anyone who wants a mobile email product” – InformationWeek “Best Wireless Communication Device” – PC World

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