1 Mobile Solutions

2 Handheld connectivity Portfolio of and PIM solutions Supporting: –all major servers –internet or server-based –Microsoft, Symbian or RIM devices All ‘Out of box’ solutions –tested and ready to use –supported by Vodafone –enabled with real-time and PIM functionality

3 Why mobile ? is integral to our lives* –41% of people start working day by accessing –those surveyed check 5 times+ per day –77% have more than one account –32% would give address to a new acquaintance (compared with 28% who would give their mobile number) But our lives are not lived at our desks or PCs –“Over 5m Britons in employment are now working remotely” ** We take conversations with us when we travel –why not ? * data from AOL survey of 4,000 US citizens, Published on ZDNet News: May 26, 2005ZDNet News: ** Published on Silicon.com September 1, PointTopic research. 3.8m teleworkers; 5.5m part-mobile.

4 Why mobile ? now primary form of business communication –often preferred to phone conversation –time-sensitive, quick response expected Having access to wherever you are means: –minimal down-time –always able to contact and be contacted –information follows you –increased productivity & responsiveness to customers “ access is becoming vital for businesses on the move” (BBC News, 21st April 2005)

5 Mobile workers 20-25% employees have mobile phone –tend be out of office at least one day/week For those companies using , 50-70% of those who purchase mobile see value of mobile –increased productivity –efficiency –responsiveness

6 Vodafone offers customers Mobile , calendar & contacts on mobile devices Trusted range of solutions –tested and reliable –from leading suppliers Solution Selling –to best match customers’ infrastructure –different solutions for different IT set-ups Device choices –options from premium brand to great value –choice of form factor to met customer’s needs

7 Why Vodafone? Most widespread and reliable network –GSM / GPRS coverage of over 99% UK population –world’s largest global community Business-class service* –24hr handset replacement –dedicated personal support (never automated system) –pre-sales support with ROI calculators –provision, interrogate and re-configure devices remotely (over-the-air) via Device Management service –Our customer’s security concerns are at the forefront of our minds when developing our products Helping our customers make the most of now * Where Vodafone provides the customer support, service model will differ through ISP’s

8 Device Management* Unique offering in UK market - Vodafone exclusive Allows remote interrogation of smart devices by Vodafone customer care agents Agents can: –see signal strength indicator of device –find out what applications / APNs are installed on device –remotely download APN settings to devices –see available memory on handset (though not on flash cards) –lock and/or wipe devices *Device Management only available through Vodafone’s customer support function, the ISP service model will differ.

9 Device Management

10 Range of solutions BlackBerry from Vodafone –original ‘push’* and mobile diary/calendar solution –Internet solution is ‘timed-pull’ experience Vodafone Business –Enterprise ‘push’ solution available on wide range of devices –Personal version is ‘timed pull’ Microsoft Windows Mobile –‘active-synch’ solution for Enterprise customers with Exchange 2003 –‘push’ solution for Windows Mobile 5 devices with Exchange 2003 with service pack 2 * Push is simply ‘real-time’ . As soon as an hits the customers inbox, it is ‘pushed’ out and onto the customers handheld device.

11 Matching customers to solutions - Self-chooser (SoHo*) Limited IT infrastructure –often using ISP-hosted POP3/IMAP e.g. Yahoo, AOL, Hotmail etc. –must be easy to install and support Focus on devices –user / self-chooser often with limited IT skills/ resource –less concerned with technical solution details Requires simple solution Cost-conscious –focus on immediate cost/time savings –require quick deployment with minimal cost *Small Office / Home Office

12 Matching customers to solutions - SME* More complex IT infrastructure –require compatibility with existing IT infrastructure –often have in-house environment (e.g. Exchange) –more consideration of support and user control Mixed focus on devices and ‘back end’ –often still strong self-chooser elements Requires simple but suitable solution –more awareness of IT integration issues Cost-conscious –but require best solution, not just cheapest –quick deployment with minimal cost *Small to Medium Enterprise

13 Matching customers to solutions - Corporate / MNC* Complex and established IT infrastructure –compatibility with system (e.g. MS Exchange / Lotus) –users may need access to bespoke applications Solution choice based on existing IT environment –existing hardware (e.g. BES server / MS Exchange 2003) –may require integration with existing handsets Device choice is secondary –users often separated from purchase decision Looking at overall value-adds –security, support and ongoing maintenance costs *Multi-National Corporate

14 Purchase drivers DEVICE LED SALES Self Choosers, device leads, solution likely to be accepted Chosen Device Chosen Solution Long Term architecture SOLUTION LED SALES IT Managers led, solution chosen first, with a type of device in mind Thinks first about preferred device This leads to solution Customer less worried about future Device range follows solution Based on feature set and cost IT strategy primary consideration

15 Range of solutions BlackBerry –optimised software & devices for delivery of Mobile –Enterprise - for MS Exchange / Lotus Domino / Groupwise –Internet Solution - for ISP*-hosted POP3 / IMAP 4 Vodafone Business –available on range of Symbian and Microsoft smart devices –Enterprise - for MS Exchange / Lotus upwards –Personal - for ISP*-hosted POP3 / IMAP 4 Microsoft –Pocket PC/smartphone devices with Windows Mobile 2003/5 –Exchange environments only *Internet Service Provider

16 Device-led sale PDA BlackBerry Voice SMS Apps Typical Usage Profile Data use Smart Device Converged Device 7100v

17 No Third Choice for NC / MNC BlackBerry (inc. Connect) Microsoft BlackBerry SoHoSME NCMNC VBE (90% internet) Primary Proposition Secondary Proposition Special Request Microsoft No Third Choice for SoHo / OMB VBE VBE/ Black Berry Black Berry Solution-led sale UK positioning as at Oct 2005

18 No Third Choice for NC / MNC BlackBerry (inc. Connect) Microsoft BlackBerry SoHoSME NCMNC VBE (90% internet) Primary Proposition Secondary Proposition Special Request Microsoft No Third Choice for SoHo / OMB VBE VBE/ Black Berry Black Berry Solution-led sale UK positioning as at Oct 2005 BlackBerry second choice due to limited device range and weaker attachment support MS weak in SoHo - no POP3 ‘push’ solution - small number of SoHo customers use MS Exchange VBE solution best for SoHo / OMB customers - low set-up cost - good for ISP hosted

19 Solution-led sale No Third Choice for NC / MNC BlackBerry (inc. Connect) Microsoft BlackBerry SoHoSME NCMNC VBE (90% internet) Primary Proposition Secondary Proposition Special Request Microsoft No Third Choice for SoHo / OMB VBE VBE/ Black Berry Black Berry UK positioning as at Oct 2005 BlackBerry 2nd choice for SME due to added costs of individual user licences. VBE also offers potential to use customer’s existing devices. As Exchange 2003 is adopted in market, MS solution will become more popular

20 No Third Choice for NC / MNC BlackBerry (inc. Connect) Microsoft BlackBerry SoHoSME NCMNC VBE (90% internet) Primary Proposition Secondary Proposition Special Request Microsoft No Third Choice for SoHo / OMB VBE VBE/ Black Berry Black Berry Microsoft solution good value for those running Exchange 2003 environment VBE and BlackBerry Enterprise offer widest server compatibility - solution sale for NC based on individual case Solution-led sale

21 Range of solutions - reminder BlackBerry from Vodafone –original ‘push’ and mobile diary/calendar solution –Internet solution is ‘timed-pull’ experience Vodafone Business –Enterprise ‘push’ solution available on wide range of devices –Personal version is ‘timed pull’ Microsoft Windows Mobile –‘active-synch’ solution for Enterprise customers with Exchange 2003 –‘push’ solution for Windows Mobile 5 devices with Exchange 2003 with Service Pack 2

22 Common Functionality ‘Real-time’ access to via mobile device –synchronised and/or ‘push’ technology –read, reply, forward and compose new Access to attachments –solution dependent ‘Real time’ synchronised calendar and contacts –entries can be created/edited on mobile device and desktop Always-on 3G/GPRS technology Security –AES* or SSL**, depending on solution

23 End-user experience BlackberryVBEMicrosoft Real time push technology View attachments Edit attachments Integrate applications Calendar / Diary Functions Java Device Dependent Microsoft Windows Mobile

24 Device compatibility Device SolutionRIM Symbian OS (Series 60 & 80) Windows Mobile Blackberry VBE Microsoft * With ‘BlackBerry Connect’ - OpCo dependent **

25 platform compatibility Platform Solution Exchange 2000/ 5.5 Exchange 2003 Lotus Notes Group Wise POP3 IMAP 4 Blackberry Enterprise Blackberry Internet VBE Enterprise VBE Personal Microsoft

26 Licence Cost Client License Additional Server Software / Hardware Blackberry Enterprise YES Blackberry Internet NO VBE Enterprise NOYES VBE Personal NO Microsoft NO (Assuming Exchange 2003 present)

27 Cost - downloading BlackBerry solution –renders all s and attachments to minimise data traffic VBE / Microsoft –user choice of download – full format at higher data volume Cost implications down to –device type –user preferences and attachment usage

28 Security Control of Devices * Encryption Remote Provisioning Blackberry Enterprise YES AES (256 Bit) / Triple DES YES Blackberry Internet NO SSL YES VBE Enterprise YES * with DMT AES YES VBE Personal YES * with DMT AES / SSL YES Microsoft YES * with DMT SSL (Plus VPN Security) YES * Control of software build and application uploading * Vodafone’s Device Management Tool

29 Summary of Solution Positioning Choice of solution based on: –device –existing infrastructure Consideration also to: –usage –ease of implementation –support and security Vodafone offers a wide but meaningful range of solutions and devices to suit all customer types

30 Competitor solutions All main UK competitor networks offer –BlackBerry on RIM devices –Microsoft Mobile solutions

31 Competitor’s branded solutions ‘Office Freedom’ - based on Seven Enterprise Ed. –Symbian, Palm & Smartphone devices –POP3, IMAP 4, Exchange 5.5+, Lotus Domino 5+ OneBridge Mobile - from Extended Systems –Exchange, Lotus, Groupwise, Openwave Intermail, POP3, IMAP –Pocket PC, Windows, Palm and Symbian devices None at present ‘X-mail ’ - based on Seven Personal Edition –for Xda range plus wide handset range –supports MS Exchange, Lotus, IMAP 4, POP3q