This workshop will provide attendees with a foundation knowledge of Facebook and Twitter and some examples of what can be achieved through implementing these into business strategies.

Social networking is fast becoming the new way for people to search for products and services. For a business social network sites are simply make or break! Messages can be sent to a wide audience within seconds and it is this which can lead to the make or break situation. Social Networking sites such as Facebook and Twitter are heavily influencing internet marketing. On the next few slides we will demonstrate real searches and real life examples of how socials have helped businesses to hit the big time and how it has also had the reverse effect! 

The Search Term Suggested Search Terms Relevant Results Option to view more results... Results from the web

The Search Term Option to save this The Search Results People/Businesses who deal with this search term

As you can see from the examples the search terms are entered and the relevant results show. People who have mobile devices and smartphones have easy access to their Twitter and Facebook and may even have this signed in permanently. For these people searching through socials is vital. The real question is if a search is made on these sites for a specific product or service will your business show? For a business social network sites are simply make or break! If you are not involved then you simply lose out.

Recently it was London’s Fashion Week 2011, a very popular event where big labels attend to showcase their new products. It was at this event that Burberry decided to use social media and it had a ground breaking effect on a global scale. They tweeted images of each latest range just moments before it appeared on the runway! The hash tag #Burberry became a worldwide trend and completely took the world by storm! People at the event were receiving updates from Burberry and so they received a tweet and moments later it appeared in front of their eyes! Those who couldn’t get tickets didn’t miss out they too were in on the action. It was this virtual experience which Burberry managed to create which lead to worldwide training and everyone talking about Burberry! LONDON FASHION WEEK 2011.

The opposite effect however was experienced by well known company Blackberry when they experienced issues which resulted in users of their phones being unable to connect to the internet for around 3 days. Blackberry had a problem, they didn’t communicate with their customers and so many took to social networking sites to voice their anger, frustration and also speak to other Blackberry users to try and find some information. This issue has been resolved but the damage which was caused through social networking and people “Tweeting” and “Commenting” on Twitter and Facebook was already done. Brick technology listened out for some of the tweets and here are some of our favourites even if they were damaging are: "If you have an iPhone turn it into a Blackberry by enabling the airplane mode" "When is a smart phone just a phone? When it is a Blackberry" "Blackberry has shown their respect for the loss of Steve Jobs by having three days of silence"

When socials such as Twitter and Facebook are implemented into a sound internet marketing plan with other items linked in the effect you can have online is phenomenal. You need to link together your socials with the following in order to have an internet marketing strategy: Website Newsletters signatures Promotions & Special offers AdWords Business cards SEO

Founded in 2004 by: Mark Zuckerberg, Founder & Chief Executive Officer Chris Hughes, Co-Founder Dustin Moscovitz, Co-Founder Eduardo Saverin, Co-Founder One of the most trafficked sites in the world employees working on the site every single day 800 million+ active users

Founded in 2006 by: Jack Dorsey Has more that 200 million users the number of active users is unknown but this number is growing every single day Over 200 million tweets are made every single day Over 1.6 billion searches are made on here every single day Adopted by Apple to integrate into the iOS 5 NASA astronauts even use it to Tweet from space!

 How to login/sign up  Once your in what on earth am I faced with? (A brief overview)  What problems do you have? Is there anything I can demonstrate/explain to you

Presenting and explaining the latest Facebook technology

VISUAL – EXCITING - ENGAGING Facebook Pages which can be used for: Promotion codes Competitions Exclusive information Special offers Free gifts