Agenda 1.CEO – What is the role? 2.Etisalat’s Past a.A remarkable History b.30+ Years as a Key Enabler of UAE Growth c.Technology Milestones d.Talent 3.New Market Challenges a.Demanding Consumer b.Enterprise Environments c.Technology Trends 4.Etisalat’s Future a.Technology Leadership b.Customer Centricity c.ICT Transformation d.Green Responsibility e.Commitment to Community

“The chief strategist of an organization has to be the leader - the CEO” Micheal Porter

PSTN Mobile GSM Internet Rebranding ADSL SMS Cable TV Thuraya eWAP Mobile Payments 1 mn subscribers GPRS 2 mn subscribers 3 G MMS 3 mn subs. 100% Mobile Penetration 51% Internet Penetration Mobile TV BlackBerry ‘Kallemni’ BlackBerry Arabic Devices Speaical Needs Packages ‘More’ Greetune Zakat Application Mobile Triple Play Xpress Connect MPLS 2 IP-based Service Roaming Replicator (510 countries) Retail of mobile devices and terminals Mobile Yellow Pages 2010 Collect Call service Vringo service Yellow Pages on iPhone e-life Packages My Plan My Business Plan 3 Decades of Pioneering Technologies and Service Innovation

UAE Leads the Region in Fiber deployment with Dh7bn worth of investment Source: FTTH Council High-Definition Services 3D-TV Abu Dhabi is the World’s first fiber- connected Capital

Developing Leadership 6 Number of employees today (UAE) = 8,000+ UAE Nationals make up 36% of total workforce at Etisalat 95% of executive management positions filled by UAE Nationals 70 Emiratis manage Etisalat’s operations in Asia and Africa

The Etisalat Zone Today 99% 3G coverage in the UAE 135m+ subs across 18 operations 2.2bn pop under coverage 620 Roaming Agreements 53,000 total employees within Etisalat Group Source: Etisalat

CHANGE is IMPERATIVE “It is not the strongest of the species that survive nor the most intelligent, but the ones who are most adaptive to change” Charles Darwin ‘Origin of species’

The Demanding Consumer Affordable Costs Latest Technology Network Coverage High Quality of Service Convenience New Age Customer Tech Savvy Instant Generation Non-compromising

We realize that at the source of profitability lies Customer Satisfaction CUSTOMER_FOCUSED EMPLOYEES SERVICE IMPROVEMENTS PRODUCT OFFERINGS Etisalat Customer Products / Services Demand BRAND IMAGE Revenue

Demanding Enterprise environments Reduce Costs Increase productivity CIO Challenge Critical outsourcing decision Application projects Build internal capabilities Rationalization Aligning Business with IT

Technology Trends that cannot be ignored Technology Changing Lives Managed ICT Services FTTH MVAS services IPTV and DTH 4G Technology Fixed Mobile Convergence

With a clear vision and determination anything is possible 1UAE 2Qatar 3Bahrain 4Saudi Arabia 5Tunisia 6Oman 7Jordan 8Turkey 9Egypt 10Kuwait 11Morocco 12Lebanon 13Algeria 14Syria 15Libya Source: WEF Global IT Report , WEF Global Competitiveness Report Availability of latest technologies 11 Mobile Network coverage, % pop. covered 1 Government Readiness3 Government Prioritization of ICT6 Government procurement of advanced tech 3 Importance of ICT to Government vision 3 Mobile Phone suscriptions /100 pop 1 Government success in ICT promotion 2 ICT use & Government efficiency 4 UAE IT readiness - Key IndicatorsIT readiness – MENA Rankings

“A world where people’s reach is not limited by matter or distance.” Etisalat’s Vision

Etisalat is on course to deliver LTE in 2011 LTE Trials Completed Nationwide LTE Deployment Planned in Phases 2009 Q42010 Q12010 Q4 LTE TrialPre- Commercial Network Commercial LTE Network

4) ALIGN THE ORGANIZATION 3) IMPLEMENT ENABLING SYSTEMS 2) DESIGN THE CUSTOMER EXPERIENCE 1) UNDERSTAND CUSTOMERS Customer-Centricity

Creating an enabling infrastructure through ICT Transformation IT structure that aligns information strategy with customer strategy Infrastructure to support & integrate multi-channel customer interface Decision support and customer insight systems that collect, store & provide customer information

Collaboration is key... We do not believe that you can create value in isolation. It can only be done through collaboration with partner.

And through Sustainable Growth Smart Logistics 1.5 Gig Tonnes CO2 $441bn energy Smart Buildings 1.7 Gig Tonnes CO2 $340bn energy Dematerialisation 500 Mega Tonnes CO2 Global e-Sustainability Initiative (by 2020) Green Broadband Reduces Power Consumption Green Facilities Reduces Operating Cost Green Masts Increases power efficiency …for the Top Line. …for the Bottom Line ‘Green’ is Good for Telecoms

Direct and Indirect benefits of ICT Deepening Capital Fostering Innovation Productivity Enhancements Creating New Markets UAE’s Economic Growth Output Investments Employment Generation Social Contributions To Benefit the UAE Society at large Direct BenefitsIndirect Benefits

Thank You

Any Questions?